Marketo + Segment
Integration + Automation

Get the specs

Marketo
+
Segment

Marketo and Segment Solutions

Uses

Marketing, Product

Marketo and Segment

Business professionals who want to integrate Marketo with Segment trust the Tray Platform, which empowers them to leverage data from any source to inform marketing campaigns and build out customized customer journeys with our low-code general automation platform.

  • Deliver personalized content to increase open rates for marketing outreach by bidirectionally syncing customer and marketing data

  • Inform marketing outreach and nurture campaigns based on engagement and product usage data.

  • Identify churn risks based on usage data and add them to targeted campaigns to help educate your customers and increase product usage

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation
Marketo

Marketo

Connection Type

Service connector Tray Connector

Triggers

Manual

Scheduled

Webhook

Operations

Add leads to static list

Check lead list membership

Create bulk export activities job

Create bulk export leads job

Create bulk import leads job

Segment

Segment

Connection Type

Service connector Tray Connector

Triggers

On user alias

On all messages

On group track

On user identify

On page track

Operations

Alias identities

Batch

Get Profile External ID's (Alpha)

Get Profile Properties (Alpha)

Get Profile Events (Alpha)

Line with connecting dots

Popular Use Cases

Linkedin logo
Marketo logo

Subscribe new LinkedIn leads to a Marketo mailing list

Marketo logo
Linkedin logo

Create a new contact in Marketo from LinkedIn form submission

Marketo logo
MicrosoftPowerBI logo

Generate an report in Microsoft Power BI on emails sent from Marketo

Marketo logo
Snowflake logo

Upsert users to a nurture stream in Marketo based on usage data in Snowflake

Salesforce logo
Marketo logo
Snowflake logo

New lead activity in Marketo will update records in Salesforce and Snowflake

Marketo logo
FullStory logo

Add prospects to nurture campaigns in Marketo based on sessions in Fullstory

Marketo logo
Shopify logo

Attribute Shopify orders to nurture campaigns in Marketo

Marketo logo
Twitter logo
Salesforce logo

Create a custom audience in Twitter with data from Salesforce and Marketo

Marketo logo
MicrosoftDynamics365 logo

Auto-refresh records in Marketo and Microsoft Dynamics 365

Marketo logo
Redshift logo

Lift engagement with refreshed leads in Marketo + Redshift

Marketo logo
Google_BigQuery logo

Lift engagement with refreshed leads in Marketo + BigQuery

Segment logo
Marketo logo
Salesforce logo

Prioritize leads with custom scoring in Marketo + Salesforce

Marketo logo
Salesforce logo

Instantly auto-upload leads in Marketo + Salesforce

Marketo logo
MicrosoftDynamics365 logo

Instantly auto-upload leads in Marketo + Dynamics

Marketo logo
Salesforce logo

Auto-refresh records in Marketo and Salesforce

Segment logo
Marketo logo

Lift engagement with customer data-driven Marketo messaging

Segment logo
Marketo logo
MicrosoftDynamics365 logo

Prioritize leads with custom scoring in Marketo + Dynamics

Segment logo
Marketo logo
MicrosoftDynamics365 logo

Lead attribution with customer data + Marketo + Dynamics

Segment logo
Marketo logo
Salesforce logo

Lead attribution with customer data + Marketo + Salesforce

Segment logo
Redshift logo
Marketo logo

Real-time marketing metrics in Redshift + Marketo

Segment logo
Google_BigQuery logo
Marketo logo

Real-time marketing metrics in BigQuery + Marketo

Segment logo
Marketo logo
Salesforce logo

Scale engagement + personalization in Marketo + Salesforce

Segment logo
Marketo logo
MicrosoftDynamics365 logo

Scale engagement + personalization in Marketo + Dynamics

Marketo logo
MicrosoftDynamics365 logo

Follow up fast with auto-enriched Marketo + Dynamics leads

Marketo logo
Salesforce logo

Follow up fast with auto-enriched Marketo + Salesforce leads

Marketo logo
MicrosoftDynamics365 logo

Win more with auto-routing leads in Marketo + Dynamics

Marketo logo
Salesforce logo

Win more with auto-routing leads in Marketo + Salesforce

Marketo logo
MicrosoftDynamics365 logo

Auto-match leads to accounts in Marketo + Dynamics

Marketo logo
Salesforce logo

Auto-match leads to accounts in Marketo + Salesforce

FTPClient logo
CSV logo
Marketo logo

Sync CSV File Rows on an FTP Server to Marketo as Leads

Drift logo
Segment logo

Automatically Tag Users in Drift when Specific Segment Events are Tracked

Segment logo
Eloqua logo
MicrosoftDynamics365 logo

Lead attribution with customer data + Eloqua + Dynamics

Segment logo
Zendesk logo
Salesforce logo

Track + auto-update records in Segment, Zendesk + Salesforce

Segment logo
Eloqua logo
MicrosoftDynamics365 logo

Prioritize leads with custom scoring in Eloqua + Dynamics

Segment logo
Marketo logo
Salesforce logo

Prioritize leads with custom scoring in Marketo + Salesforce

Segment logo
Zendesk logo
MicrosoftDynamics365 logo

Track + auto-update records in Segment, Zendesk + Dynamics

Segment logo
Eloqua logo
Salesforce logo

Lead attribution with customer data + Eloqua + Salesforce

Segment logo
Marketo logo

Lift engagement with customer data-driven Marketo messaging

Segment logo
Eloqua logo

Lift engagement with customer data-driven Eloqua messaging

Segment logo
Eloqua logo
Salesforce logo

Prioritize leads with custom scoring in Eloqua + Salesforce

Segment logo
Marketo logo
MicrosoftDynamics365 logo

Prioritize leads with custom scoring in Marketo + Dynamics

Segment logo
Marketo logo
MicrosoftDynamics365 logo

Lead attribution with customer data + Marketo + Dynamics

Salesforce logo
Redshift logo
Segment logo

Personalize the customer journey in Redshift + Salesforce

Segment logo
Marketo logo
Salesforce logo

Lead attribution with customer data + Marketo + Salesforce

Salesforce logo
Google_BigQuery logo
Segment logo

Personalize the customer journey in BigQuery + Salesforce

Segment logo
Redshift logo
Marketo logo

Real-time marketing metrics in Redshift + Marketo

MicrosoftDynamics365 logo
Google_BigQuery logo
Segment logo

Personalize the customer journey in BigQuery + Dynamics

Segment logo
Google_BigQuery logo
Marketo logo

Real-time marketing metrics in BigQuery + Marketo

MicrosoftDynamics365 logo
Redshift logo
Segment logo

Personalize the customer journey in Redshift + Dynamics

Segment logo
Google_BigQuery logo
Eloqua logo

Real-time marketing metrics in BigQuery + Eloqua

Segment logo
Redshift logo
Eloqua logo

Real-time marketing metrics in Redshift + Eloqua

Segment logo
Eloqua logo
MicrosoftDynamics365 logo

Scale engagement + personalization in Eloqua + Dynamics

Segment logo
Eloqua logo
Salesforce logo

Scale engagement + personalization in Eloqua + Salesforce

Segment logo
Marketo logo
Salesforce logo

Scale engagement + personalization in Marketo + Salesforce

Segment logo
Marketo logo
MicrosoftDynamics365 logo

Scale engagement + personalization in Marketo + Dynamics

Salesforce logo
Google_BigQuery logo
Segment logo

Auto-detect upsells with BigQuery + Salesforce

MicrosoftDynamics365 logo
Google_BigQuery logo
Segment logo

Auto-detect upsells with BigQuery + Dynamics

Google_BigQuery logo
Segment logo

Get real-time analytics with BigQuery + Segment + BI

Redshift logo
Segment logo

Get real-time analytics with Redshift + Segment + BI

MicrosoftDynamics365 logo
Redshift logo
Segment logo

Auto-detect upsells with Redshift + Dynamics

Salesforce logo
Redshift logo
Segment logo

Auto-detect upsells with Redshift + Salesforce

Segment logo
The Tray Platform has connectors for Intercom

Automatically Tag Users in Intercom when Specific Segment Events are Tracked

What would you like to connect?