IntegrationsQuick Segment + Marketo integrations
Boost conversions and personalize customer experiences at scale using custom Segment + Marketo integrations on the low-code Tray Platform. Our platform makes it easy for anyone to stand up powerful integrations in minutes without extensive IT support. Just drag-and-drop together Marketo, Segment, and any other tool in your tech stack using our 100% visual builder.
Now, anyone can rapidly build robust Marketo + Segment integrations at the API level to unsilo any tool and take full control of their sales, marketing, and customer data. Connect any data source in minutes, including flat files (such as CSVs), FTP, webhooks, email, and any cloud software—even using data within custom fields.
And no need to stop with integrations. The Tray Platform also lets you design multi-step automated workflows that reduce manual work and empower your teams to refocus on high-level strategy. With Segment + Marketo automation, you can drive efficiency, streamline your campaigns, and get the most out of every go-to application in your stack.
AutomationNext-level Marketo + Segment automation
Now, any business user can flow data across Marketo, Segment, and any other tool, including your business intelligence platform, internal chat tool, product management tool, helpdesk, email platform, and more. Bi-directionally sync your customer data platform and CRM to unlock any type of Marketo + Segment automation you need.
Use automated workflows to kickoff any operation based on any custom trigger. Anyone in sales, marketing, growth, demand generation, customer success, revenue operations, and more can use the Tray Platform to automate any task to streamline productivity and deliver standout campaigns. We offer a full library of pre-built connectors, data helpers, and custom logic operators so you can build powerful, automated workflows to meet any need.
You can deeply connect Segment with your marketing and sales tools to build a personalization engine for higher-converting campaigns. You can sync customer data and product usage data to inform product enhancements and feature roadmaps. Or, you can build a robust, multi-touch attribution program to better understand the lead lifecycle and lift conversion rates. With the Tray Platform, the possibilities are endless.
Use cases Supercharge marketing campaigns at scale
Business users love the Tray Platform’s ease of use for standing up Segment + Marketo integrations in minutes. Power users also love our platform’s ability to handle large-scale data projects pushing billions of records daily. And thanks to our elastic, serverless architecture, your workflows scale automatically with your changing data needs.
Need to unify data across any number of tools to generate real-time dashboards with deep insights around sales and marketing processes? Need to attain a single, holistic view of all customer data so every team is working from a single source of truth? Need to enrich leads in Marketo with Segment data to power personalized outreach? Need to pipe Segment, Marketo, and other applications’ data into your data warehouse to produce data-driven reports for leadership? The Tray Platform can integrate and automate any use case since we also connect popular tools such as Power BI, Salesforce, MongoDB, Microsoft Teams, Atlassian Confluence, Slack, Asana, Microsoft Azure, Tableau, and many others.
IT professionals trust our platform’s enterprise-grade security. We’re SOC 2 Type 2-certified and compliant with data privacy regulations such as GDPR, HIPAA, and CCPA.
