Privacy Policy

Privacy Policy

1. Introduction

We are, Inc and this privacy policy will tell you how we use and protect your personal data when you interact with us, or use our website or platform.

On 25 May 2018, the General Data Protection Regulation (GDPR) came into effect to increase protection and privacy of EU citizens. This privacy policy will show how we comply with these strict data protection laws, not just for EU citizens, but for everyone.

2. What we do

We provide a platform that lets you integrate and automate the software you use via APIs. While we’re based in the United States, we also have a wholly owned UK subsidiary ( Ltd). Our staff in both countries work harmoniously together to provide our service and develop the platform.

Our UK subsidiary is our EU GDPR representative. Contact and registration details for both the US and our UK subsidiary are available at the bottom of this policy.   

3. How we protect your personal data

We understand the importance of the data we collect on our customers, and the sensitivity of what our customers may want to use our platform for. We therefore take full precautions and provide full transparency of how we do this. See our security page at for information on how we safeguard your data and the compliance certifications we maintain.

4. What we do with your data

Website visitors and Cookies

When you visit our website, we’ll place tracking cookies on your device in order to:

  • Understand how you use our website in order to improve it
  • Identify if you're a returning visitor or whether you have seen any of our advertisements on other websites
  • Try to understand whether you are the sort of person who might want to become a customer. We sometimes ask third-party services if they have seen your IP address before
  • To detect malicious visitors to protect our services

A notice is shown to all website visitors when they visit the website informing them of the use of cookies. Once accepted, this notice will not appear for 12 months.

As we use tracking services from third-party companies, cookies from these companies might also be placed on other websites that you browse. More information on the cookies we may use can be found below.

The cookies we may use include:

Service Description URL for Privacy Notice and Opt-Out

  1. FullStory User action/intelligence service
  2. Marketo Marketing platform
  3. Google Analytics Analytics platform
  4. Segment Analytics platform
  5. User analytics/Fraud detection
  6. Clearbit Business intelligence service
  7. Mixpanel User analytics
  8. AdRoll Advertising management
  9. Google Adwords Advertising tracking
  10. Facebook Advertising tracking
  11. Google Tag Manager Tag management
  12. Twitter Advertising tracking
  13. AddThis Social media sharing
  14. Capterra Software recommendation service
  15. G2Crowd Software recommendation service
  16. LinkedIn Business relationship management
  17. Outbrain Advertising tracking
  18. Cloudflare Site optimization and security
  19. Optimizely A/B testing
  20. Google Captcha Human verification
  21. Bugsnag Error monitoring
  22. Typekit Fonts
  23. Site content
  24. FreeGeoIP Location tracking
  25. Intercom Live chat
  26. Sleeknote On-site messaging users

If you have expressed an interest in our products or platform, or you have signed up for an account, we may use the contact information you provided to better understand how we can tailor the service to you and better inform our sales team.

  • Your contact information may be shared with third-party services for the purpose of finding additional public data about you to aid our sales team, or to provide a more-tailored service. These third parties act as data processors and will only be allowed to process this data based on our instructions for the purposes stated above.

  • If you create an account with us, we may need extra personal data to ensure the security of your account. You may be asked to create a password which will not be viewable by us, or provide an access token which won’t be usable by us.

  • We may use your phone number or your email address to send direct or marketing emails in order to contact you about the use of the service or to promote services that we feel you will be interested in.

  • Phone calls may be recorded for staff training or sales quality purposes.

The lawful basis for processing the personal data of users is for the legitimate interest of our business. We will only process personal data in ways that our customers would expect of us in order to provide the service they’ve expressed interest in.

If you do not continue to become a customer of ours, then we will delete your data 1 year after signing up or expressing interest with us. customers

If you’re a customer and have a contract with us, or are potentially going to become a customer, in addition to using your data in the ways mentioned above for users, we’ll need to collect data to process payments, provide support, and monitor your usage of our services.

  • This is to ensure you’re receiving the level of service you expect, to help us develop our platform even further, or to do what’s necessary for you to become a customer of ours.

  • Third-party services may be used to aid this process, such as customer support services like Intercom, payment services like Stripe, or analytics tools like Mixpanel to learn how you use our services.

  • While using our services, you may transfer personal data into our platform so that you can take advantage of our API automation. In order to do this, we’re likely to require authentication data including usernames, passwords, and tokens. Authorized support staff are only able to view and use this data, with your permission, to provide support for your service.

The lawful basis for processing the personal data of Tray customers is for the performance of the contract we have in place, or in order to enter into a contract.

Most personal data will be deleted 1 month after you end your contract with us. However, other, non-sensitive personal data may be stored for up to 1 year after you end your contract with us. Data required for legal purposes, such as accounting data, will be stored for as long as legally required.

Sharing of data with third parties

Like many companies, we use a number of third-party services to help us provide the service you expect. While these services may require your personal data, we only allow these services to use it under strict conditions, and we perform adequate due diligence on these companies and the countries they operate in.

International transfers

Tray is a global company. We’re headquartered in the US and we have an office in the UK. We therefore may transfer personal data outside of the country it was collected in, or outside of the European Economic Area ("EEA").

All international transfers are performed under the strict safeguards mentioned on our security page at When transferring personal data outside of the EEA, we comply with the applicable legal requirements of providing adequate safeguards.

We are soon to become EU-US Privacy Shield certified and our UK subsidiary is GDPR compliant. The same high standards of data protection and data privacy required by the GDPR are implemented throughout our company.

Whenever we transfer personal data out of the European Economic Area (EEA), we will comply with applicable data protection law.

What rights you have over your personal data

As the owner of your personal data, you have the right to:

  • View, restrict the processing of, or update any personal data we hold about you. A lot of this data can be viewed, updated, and exported if you login at For any additional data, please contact us.
  • Erase any personal data that is not required for a legal or contractual reason.
  • Remove yourself from marketing by clicking the opt-out link at the bottom of any marketing email.

Contact details

The data controller is, inc, 1161 Mission Street, San Francisco, CA 94103, United States.

Our UK subsidiary and EU representative for the GDPR is Ltd, 9th Floor, 107 Cheapside, London, EC2V 6DN, UK.

If you have any questions about this privacy policy or would like to contact us regarding your personal data, please either go to or email our Data Protection Lead at

Should you wish to file a complaint regarding our use of your personal data, the supervisory authority for the UK is the Information Commissioner’s Office and can be reached at

This policy will be kept up-to-date inline with our processes. Minor amendments may be added to this policy without notice, whereas we will inform our customers of any significant changes. It was last updated on 25 May 2018.