Mailchimp integration + automation

Mailchimp integrations couldn’t be easier with the Tray Platform’s robust Mailchimp connector, which connects any services without the need for separate integration tools.

Popular Mailchimp integrations

Business professionals that want to integrate Mailchimp with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Marketing Automation Platform (MAP)

Connector type

Tray Connector




Create automation, Create automation email subscriber, Create Customer, Create Ecommerce store, Create event, Create list member, Create merge field, Create new segment, Create Order, Create product

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns. David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
Apps 4-3 2x

Mailchimp integrations have never been easier

Now, you can build custom Mailchimp integrations quickly and easily with the low-code Tray Platform. Any business users can stand up seamless API integrations to any other data source, including flat files or other cloud services (even from custom fields) in minutes. Whether you need to connect and flow data between lists, audiences, or campaigns in Mailchimp or sync lead or customer records in other applications, the Tray Platform is flexible enough to connect your data exactly the way you need, without IT support.

We make it simple to connect to the Mailchimp API with our completely visual builder. After you drag-and-drop together your API integrations with the Mailchimp connector, you can flow data between your campaigns and anywhere else you need.

The Tray Platform also gives you the power to build custom Mailchimp automation to manage time-consuming processes with efficient automated workflows. We make it simple to bi-directionally sync records, or auto-update audiences, campaigns and orders. Thanks to our Mailchimp connector, marketing automation and e-commerce processes are now more efficient than ever. 

Mailchimp automation for all your campaigns

Easily create Mailchimp automation to scale out marketing campaign automation, e-commerce orders, lead and customer record-keeping, and many other marketing and CRM processes. Now, you can skip the manual data updates and neverending CSV uploads. 

The Tray Platform offers a full library of pre-built connectors, data helpers and custom logic operators so you can deploy your most important marketing campaign and subscriber data in exactly the way you need. Now, you can use automation to sync lead and customer records across your stack, auto-update audiences, tags, campaigns, and e-commerce orders and stores, and much, much more.

With the Tray Platform, business users take their Mailchimp marketing power farther than ever before. Business users in marketing, sales, and many other teams across the organization use the platform to dramatically increase their efficiency and productivity.

Tray Embedded enables teams to scale and increase retention

Getting the most out of Mailchimp

The low-code Tray Platform is simple enough for business users, but powerful enough for IT teams and power users. The platform handles heavy-duty data projects using elastic, serverless architecture that processes vast quantities of data at scale, every day. 

Power users love using the Tray Platform to orchestrate sophisticated processes across their entire tech stack from a variety of data sources. Need to bi-directionally customer, campaigns and e-commerce data at scale between your database and Mailchimp? Need to create and automate hyper-personalized marketing campaigns across email and other channels? With the Tray Platform, there are no limits to the different use cases you can quickly build, automate, and scale..

By combining a variety of customer and lead data sources with instantaneous workflow updates, Tray Platform users supercharge their Mailchimp campaigns into powerful, high-engagement projects that deliver high return on investment and drive more revenue across the funnel. And since the platform offers enterprise-grade security, including SOC 2 Type 2 certification and GDPR, HIPAA, and CCPA compliance, IT and security experts trust the Tray Platform to handle even the most sensitive customer data.

Popular Marketing Automation Platform (MAP) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
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The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access