Act-On integration + automation

Act-On integrations couldn’t be easier with the Tray Platform’s robust Act-On connector, which connects any services without the need for separate integration tools.

Popular Act-On integrations

Business professionals that want to integrate Act-On with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.

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Marketing Automation Platform (MAP)

Connector type

Tray Connector




Create contact record, Delete contact record, Get contact record, Get contact record fact and score data, Get list, Get message report, Get message report drilldown, Get upsert upload status, List all lists, List messagesShow all

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
With the Tray platform you can connect any web service

Quick + easy Act-On integrations

Execute high-converting campaigns and effortlessly manage leads in Act-On with the low-code Tray Platform. Our platform makes it easy for any business user to stand up powerful Act-On integrations in minutes with little to no help from IT. Just use our 100% visual, drag-and-drop builder to connect to any data source, including flat files (such as CSVs). You can also connect to any cloud-based tool in your tech stack, even using data within custom fields. 

Now, anyone in your organization can stand up integrations that empower you to drive demand, nurture hot prospects, and seamlessly hand off leads to sales. Need an Act-On connector to bi-directionally sync data across your MarTech stack, manage leads at scale, and improve sales-marketing alignment? The Tray Platform can connect to any of your favorite apps to easily flow data across your go-to-market stack. 

You can also build powerful, multi-step Act-On automation to manage marketing campaign data across your organization without relying on manual data entry. Spend less time segmenting and targeting leads and more time creating impactful, end-to-end marketing campaigns. 


Act-On automation at scale

The Tray Platform makes it easy for any business user, including those in growth, demand generation, marketing, sales, customer support, marketing operations, revenue operations, and e-commerce, to craft personalized customer journeys that drive conversions and revenue. Build seamless automated workflows that connect Act-On with any other tool in your tech stack, including your CRM, ERP, e-commerce software, helpdesk, customer data platform, and many others. 

Our library of pre-built connectors, data helpers, and custom logic operators empowers anyone in your organization to craft efficiency-boosting processes across the lead lifecycle, including lead list uploads, enrichment, lead-to-account matching, scoring, and routing. The Tray Platform connects data sources at the API level, so you can trigger powerful multi-step workflows in any application.

Whether you need to craft personalized outreach at scale, lift conversion rates through rapid lead follow-up, boost email open rates, or streamline your customer marketing programs, the Tray Platform can make it happen.

Tray Embedded enables teams to scale and increase retention

Attract and retain more customers

Deliver a unified customer experience and drive pipeline with the low-code Tray Platform. Our platform is easy enough for anyone in your organization to use but also powerful enough to handle large data projects touching billions of records daily. Plus, the platform’s elastic, serverless architecture ensures your workflows can evolve with your data needs. 

Level up all of your marketing campaigns with flexible Act-On automation. Need to follow-up with leads faster and lift conversion rates through better data hygiene, data enrichment, and lead-to-account matching? Need to hyper-personalize messaging at scale to lift campaign engagement and retention? Need to unlock actionable insights by syncing your growth automation platform with your data warehouse? The Tray Platform can automate any use case by integrating with your go-to tools, including Salesforce, HubSpot, ReadyTalk, Microsoft Dynamics, NetSuite, Slack, and many more. 

Our platform offers enterprise-grade security, including SOC 2 Type 2, and compliance with important data privacy regulations such as GDPR and CCPA. That’s why IT and technical experts trust the Tray Platform to handle even their most sensitive financial data.

Popular Marketing Automation Platform (MAP) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anythingAccess every endpointAutomate any event



Visual and intuitive UX Clicks-or-code automationCollaborative development



Logical operatorsAdvanced capabilitiesReal-time logs



Elastic scalabilityParallel processingLog data storage



Secure (SOC2 II, GDPR, HIPAA)Built-in 2FA + full encryptionRole-based access


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