Gartner Names Tray a Sole Challenger in iPaaS

Iterable integration + automation

Iterable integrations couldn’t be easier with the Tray Platform’s robust Iterable connector, which connects any services without the need for separate integration tools.

Iterable

Seamless Iterable integrations

Take your marketing campaigns to the next level using fast and easy Iterable integrations. Anyone can easily use the low-code Tray Platform to stand up custom integrations that connect to any data source or application, no IT support needed. Unify the entire customer journey and streamline your omnichannel marketing execution.

Using our drag-and-drop interface, you can rapidly build integrations that connect your cross-channel marketing platform with any cloud application in your MarTech stack. Seamlessly integrate Iterable with any data source, including flat files (such as CSVs), FTP, email, webhooks, and any other cloud-based app, even using data within custom fields.

Deliver high-converting campaigns and optimize your lifecycle marketing using custom Iterable automation. We give anyone the power to build multi-step processes that save hours of manual work and help you refocus on creating standout campaigns. Now, you can design automated workflows to drive conversions, improve engagement, and increase retention.

Iterable automation for any use case

Take full control of the lead lifecycle across every channel with custom Iterable automation. Whether you’re looking to acquire, engage, or retain customers, anyone can build powerful multi-step workflows to drive pipeline and increase customer lifetime value. The Tray Platform offers a library of pre-built connectors, data helpers, and custom logic operators that helps you customize your workflows in whatever way you need.

Business users in marketing, sales, e-commerce, growth, and many other departments across the organization use our Iterable connector to scale their mission-critical marketing processes. Now, your marketing team can lift customer engagement by automatically generating personalized email follow-ups when a customer submits a form. Or, your e-commerce experts can sell more products at checkout by auto-triggering cart abandonment alerts.

The Tray Platform makes it easy to sync Iterable with all your favorite cloud tools such as your CRM, e-commerce software, customer data platform, helpdesk, marketing automation platform, email marketing service, and many more.

Heavy-duty Iterable use cases

Business users love the Tray Platform’s ease-of-use. Power users rely on our platform to handle large-scale data jobs that process billions of records every day. And thanks to our elastic, serverless architecture, all your workflows will automatically scale with your evolving data needs.

You have the power to design heavy-duty Iterable automation that streamlines the customer journey and supercharges campaign conversion rates. Need to automatically send follow-up SMS messages after a prospect opens an email? Need to personalize messages across multiple channels using data from other sources in your tech stack? Need to create nurture sequences that deliver targeted emails based on a prospect’s high-intent searches on your website? The Tray Platform can automate any process since we also integrate important tools such as Salesforce, Shopify, SendGrid, Amplitude, Segment, ZoomInfo, and many others.

Security teams trust our platform because we offer enterprise-grade security. Our platform is SOC 2 Type 2-certified and compliant with key data privacy regulations including GDPR, CCPA, and HIPAA.