Salesforce Pardot integration + automation

Salesforce Pardot integrations couldn’t be easier with the Tray Platform’s robust Salesforce Pardot connector, which connects any services without the need for separate integration tools.

Popular Salesforce Pardot integrations

Business professionals that want to integrate Salesforce Pardot with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Marketing Automation Platform (MAP)

Connector type

Tray Connector




Batch create prospects, Batch update prospects, Batch upsert prospects, Create custom field, Create list, Create prospect, Get prospect by ID, Get prospect by email, Get tag, Get visitor

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
Apps 4-3 2x

Integrate Salesforce Pardot with ease

Align sales, marketing, customer support, and more with the Salesforce Pardot connector for the Tray Platform. Our easy-to-use, low-code platform takes the hassle out of connecting to the Salesforce Pardot API and enables any user to connect to any data source without IT resources. Whether you need to integrate Pardot with social native forms, your CMS, your video platform, a chatbot, or any other data source the Tray Platform gives you the flexibility to connect your entire tech stack. 

Traditional Salesforce Pardot integrations can be clunky, expensive, or require massive investment from your engineering team. Our 100% visual, drag-and-drop interface lets business users build their own custom integrations just by dragging and dropping. In addition, the low-code Tray Platform also supports custom Salesforce Pardot Automation that lets you design and orchestrate powerful automated workflows that mirror the business logic you need to make the most of your data. 

Need to load lead data from spreadsheets and flat files? We can do it. Loop through millions of records? Easy. Custom fields? No problem. Now, you can radically increase the value of your marketing data with automation. Eliminate time-consuming, manual processes and do more, faster.

simplify your process with the tray platform

Flexible Salesforce Pardot automation

Business users across sales, marketing, revenue operations, customer support, and more are using our Salesforce Pardot connector to drive leads, boost conversions, and increase the ROI of their campaigns. The Tray Platform makes it simple to connect to all your favorite services. Plus, our full library of pre-built connectors, data helpers, and custom logic operators empower anyone to build out highly customized automated workflows that transform and flow your data in exactly the way you need..  

Bi-directionally sync lead lists, add engagement data from enrichment vendors, or connect website behavior insights to understand lead intent. Any team can benefit from a tightly-integrated tech stack. 

We’ve designed the Tray Platform to eliminate manual tasks across your business and made it easy enough for everyone to use. Centralize lead data for rapid follow-up, match leads to accounts to ensure data hygiene, score leads to prioritize the best sales opportunities first, and so much more.

Tray Embedded enables teams to scale and increase retention

Solve for heavy-duty Pardot use cases

The Tray Platform is incredibly user-friendly, but it can also handle heavy-duty data projects that require billions of tasks daily. Because the Tray Platform is built on an elastic, serverless infrastructure, your workflows can scale to meet any data volume. Connect any tool any time, from webinar platforms such as GoToWebinar, Zoom, or On24, to CRMs such as Salesforce, Microsoft Dynamics 365, SugarCRM, or others, and even to enterprise resource planning systems such as NetSuite, SAP, or Sage Intacct.  

Citizen automators from startups and enterprises alike use the Tray Platform to transform their role. For example, innovative teams are hyper-personalizing their nurture emails with intent data from enrichment vendors and customer data platforms. And others are automatically loading lead lists from spreadsheets, web forms, and even other marketing automation platforms to increase conversion rates. Some are even automating their entire lead lifecycle. Whatever your use case, the Tray Platform can build it and automate it at scale.

Security teams also trust the Tray Platform’s enterprise-grade security, which includesSOC 2 Type 2 certification and compliance withGDPR, HIPAA, and CCPA. 

Popular Marketing Automation Platform (MAP) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
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The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access