Latest
Accelerate revenue growth with order-to-cash automation
End manual work and automate your way to cash faster with order-to-cash (O2C) automation.
By Adam White
Latest
Transforming AI into action: An inside look at Tray Merlin
By Ali Russell
Latest
5 signs you need to uplevel your automation platform
By Adam White
How to build on the Tray Platform
How to
Announcing: 48 new lead intake automation templates
We're releasing FORTY EIGHT templates to help you automate lead intake, empowering RevOps to hit the ground running fixing their leaky funnels with a best-in-breed automation platform.
By Zane Ravenholt
Featured author
Niels Fogt
Senior Director of Growth Marketing
Latest
Company
Support, learning, & community: the Tray customer...
Product
Tray Insights Hub: Your Integration Cockpit
By Alin George Enache
Product
Introducing new beginner courses on Tray Academy
By Christine Kapak
Product
Automate EDI Integrations with the Stedi Connector
By David Kanter
Company
At the forefront of a tectonic shift in automation
By Rich Waldron
Company
Why Tray.io keeps winning awards as a great place to work
By Mary Ann Nenninger
Product
Extend your automation reach with new templates, connectors
By Karthik Krishnaswamy
Company
Tray.io wins Proddy Award for best integrations product
By Adam White
Product
Introducing the relaunched Tray Academy
By Adam White
Product
The link between end-to-end connectivity, enterprise velocity and hyperautomation
By Rich Waldron
Trends
The Beginner’s Guide to Embedded Integrations
By Adam White
Trends
How low-code workflow automation speeds up IT projects
By Adam White
Trends
Beyond process automation: Redefinition drives new value
By Matt Eckler
Trends
Serverless workflows go mainstream to meet data demands
By Adam White
Trends
Gartner 2022 trends: TX, hyperautomation, composable
By Andrew Park
How to
How to secure Slack with low-code automation
By Ben Ray
How to
Maximizing HubSpot Forms
By Ben Ray
Trends
Embedded integrations: Everything you need to know
By Phil Burch
Product
New Tray Platform capabilities activate builders, fast
By Bella Renney
How to
Basic ETL on the Tray Platform tutorial
By Niels Fogt
Company
Challenging the status quo in enterprise iPaaS
By Rich Waldron
How to
How to integrate Facebook lead ads data with Salesforce
By Mark Simborg
How to
How to load LinkedIn lead data into your CRM
By Mark Simborg
How to
How to scale high-volume e-commerce order fulfillment
By Andrew Slate
Edge out competitors by automating conversation intelligence
By Andrew Slate
Deep dive
Breaking down the critical steps of the sales cycle
By Ryan Chen
Product
Turning real-time event streams into game-changing value
By Tray.io
How to
Drive down CPC and target the best leads automatically
By Robert Kim
Trends
Integrations: from cost center to revenue driver
By Peter Zavlaris
Trends
Deliver hyperautomation with low-code automation
By Phil Burch
How to
How to automate deep-funnel SEM bidding for B2B Target ROAS
By Robert Kim
How to
Open Source RevOps: 1st steps of the lead processing pipeline
By Niels Fogt
Deep dive
Intro to the lead processing pipeline on the Tray Platform
By Niels Fogt
Deep dive
Low code is the future of lead management (and RevOps)
By Niels Fogt
Company
Tray.io GTM operations, support, data centers go global
By Dominic Lewis
Trends
Automation maturity - your company’s secret weapon
By Phil Burch
Trends
2021 predictions: Automation continues to change the world
By Rich Waldron
Trends
The state of automation and “automation-first” tech stacks
By Michael Peach
Product
Announcing: Powerful governance and collaboration enhancements
By Bella Renney
Announcing: Secure collaboration and enhanced development support coming to Tray Embedded
By Peter Zavlaris
Deep dive
Syncing Marketo + Salesforce data: What you need to know
By Andrew Slate
Announcing: Greater enterprise connectivity with a new Connector SDK, a fully rebuilt N...
By Phil Burch
How Tray Embedded empowers organizations of all sizes
By Peter Zavlaris
Five reasons why services teams need an integration solution
By Peter Zavlaris
How to
How to pass data from Google Forms to any tool
By Niels Fogt
Deep dive
Introduction to working with Slack programmatically
By Andrew Slate
Announcing: Tray.io partners with Zoom to automate teleconferencing
By Phil Burch
Trends
Are you damaging your brand by advertising on Facebook?
By Alex Ortiz
How to
Scale onboarding and security with automated provisioning
By Myles Cooke
Announcing: The new Tray Embedded
By Peter Zavlaris
How to
How to update Marketo records in bulk
By Andrew Slate
New Tray Platform updates enable even faster automation for business and technology teams
By Bella Renney
The new leaders in iPaaS and how your integration strategy must adapt
By Michael Peach
Drive sales-marketing alignment by sharing sales wins
By Tray.io
Win more deals by automating win/loss analysis and insights
By Tray.io
Expand customer marketing with automated customer advocacy
By Monette Sommers
Announcing: Tray.io partners with productboard to automate product management insights
By Phil Burch
Announcing: Tray.io partners with Bynder to automate asset management
By Phil Burch
Trends
Product management process: How to avoid being too tactical
By Andrew Park
Announcing: Tray.io partners with FullStory to automate digital experience
By Phil Burch
How to
How to improve ROAS and automate exclusion lists
By Alex Cox
Connector spotlight: Microsoft Teams integrations made easy with the Microsoft Teams co...
By Phil Burch
How to personalize email nurture streams with automation
By Lyola Rowe
Convert more leads and retain customers with chat insights
By Tray.io
Announcing: Drift integration made easy with the Drift connector
By Phil Burch
Announcing: Tray Academy
By Jenny Huzell
Announcing: The Zoom connector
By Phil Burch
Introducing callable workflow response: Use modularized workflows for every process
By Phil Burch
How to solve the top product management challenges in SaaS
By Andrew Park
Convert more leads from webinars and virtual events with video conferencing integration
By Sander Buitelaar
Announcing: The Salesforce Marketing Cloud connector
By Phil Burch
Expand accounts by tracking single-user subscriptions
By Andrew Steele
Trends
Unblock your stack and team to become a RevOps lead
By Andrew Park
How New Relic drives higher retention with automated personalization
By Andrew Slate
Automation growth hacker: Instabook prospects that fit your ICP
By Niels Fogt
Announcing: Zendesk Sell integration made easy with the Zendesk Sell connector
By Phil Burch
Qualify more leads and grow customer engagement by identifying intent from training data
By Andrew Slate
How your business turns chat automation into revenue
By Andrew Park
Follow up on trade show leads faster with sales engagement automation
By Loren Robeck
Maximize meeting attendance and minimize no-shows with data-driven automation
By Halbert Luong
Slate TEST
By Andrew Slate
Product
Jira integration made easy with the Jira connector
By Phil Burch
Natural language processing for GTM operations
By Niels Fogt
Synchronize and execute your account-based strategy with automation
By Sarah Nelson
Company
The keys to making your business customer-first
By Andrew Park
Trends
Automation: the future of work
By Tray.io
Advanced workflow alerting - Step 2: Reducing error fatigue with an error reporting das...
By Niels Fogt
Basic workflow alerting - Step 1: Real-time alerts for workflow errors
By Niels Fogt
How to fulfill CCPA compliance requests without manual data removal
By Nick Hawkins
Automate churn prediction and re-engage opt-out customers
By Andrew Slate
Announcing: Tray.io as an AWS Select Partner - What this means for you
By Phil Burch
How to
Increase conversions with automated sales meeting follow-up
By Loren Robeck
Introducing organizations: Collaborate, share authentications, and build together as a ...
By Phil Burch
Trends
Sales metrics: The practical guide for sales operations
By Tray.io
Augment your cloud-based storage tools with AWS automation to power data-driven insight...
By Toby Hunter
Universal Connector now supports OAuth2 to connect to even more services in your workflows
By Phil Burch
Company
Why we’re investing $50M in the future of work
By Rich Waldron
Proactively reveal and engage high-intent leads from G2 buyer intent data
By Kevin Dimond
Maximize trade show ROI by Automating target list creation for pre-event outreach
By Sarah Nelson
Trends
Build a revenue operations team as a revenue ops leader
By Tray.io
How to
How to align your tech stack with your organization
By Tray.io
Respond faster to web chats and streamline sales follow-up with automation
By Gregor Orbino
Plotting a path from integration tool sprawl to general automation
By Phil Burch
Product
Tray partners with SalesLoft to automate sales engagement
By Phil Burch
The practical guide to building the perfect tech stack for revenue operations
By Andrew Park
Universal connectivity on the Tray Platform: Why it matters
By Bella Renney
Empower SDRs to exceed quota with automated activity metrics
By Loren Robeck
Automate your way to CRM data hygiene
By Halbert Luong
Trends
The professional guide to revenue operations
By Andrew Park
Strengthen sales outreach with trade show insights delivered automatically to your CRM
By Loren Robeck
Engage prospects on demand with direct mail automation
By Loren Robeck
MarTech East 2019 Day 2: Orchestration, career development, procurement, and CX
By Andrew Park
MarTech East 2019 day 1: Absorbing MarTech, best practices, hiring a MarTech team, and ...
By Andrew Park
MarTech East 2019 day zero: The right way to buy MarTech
By Andrew Park
Quickly operationalize your outbound strategy by adding more accounts (that fit your IC...
By Halbert Luong
How to
Auto-detect upsells & renewals to grow customer accounts
By Tray.io
Streamline strategic sales with an automated deal desk
By Andrew Slate
Build vs. Buy: The hidden cost of building and maintaining in-house integrations for pr...
By Bella Renney
Automation growth hacker: How to identify anonymous Intercom leads using Marketo forms ...
By Niels Fogt
The challenges of modern customer support - and how automation solves them
By Andrew Park
How automation solves the challenges of sales and operations
By Tray.io
How to tackle the challenges of modern marketing operations with automation
By Andrew Park
The state of marketing today - and the need for automation
By Andrew Park
Deep dive
How do APIs work?
By Tray.io
Automate your marketing metrics in 4 simple steps
By Andrew Slate
How to boost sales productivity by automating away chat spam
By Andrew Slate
How to
How to ensure HIPAA compliance in your tech stack
By Nick Hawkins
Scale integrated marketing campaigns with automation and new marketing tactics
By Sarah Nelson
Introducing step descriptions: Easily collaborate, document, and understand every step ...
By Phil Burch
How to use personalized marketing at scale with customer data and automation
By Alex Ortiz
How to make automatic SEO work faster at scale with automation
By Andrew Park
Get new connectors built in record time with Connector Press
By Ali Russell
How automation gave Tray.io its start
By Andrew Park
The six habits of highly successful business technologists
By Andrew Park
Trends
GDPR compliance for US companies: What you need to know
By Nick Hawkins
Error handling for the Tray Platform
By Phil Burch
How to
Digital marketing metrics: What you need to know now
By Andrew Park
The top 3 takeaways from Sirius Decisions Summit 2019
By Andrew Park
Company
Announcing: Tray.io and Dropbox partnership
By Phil Burch
The biggest challenges in B2B tech
By Andrew Park
Company
Tray.io raises $37M Series B
By Andrew Park
How to
How to automate the entire lead lifecycle
By Tray.io
TOPO Summit 2019: Tackling the toughest sales and revenue challenges
By Andrew Park
The top 3 takeaways from MarTech West 2019
By Andrew Park
Product
Introducing the Facebook connector
By Phil Burch
How to automate data enrichment in 10 minutes to follow up faster and win more deals
By Andrew Park
Introducing the CSV Reader - Ingest and read huge flat files faster and error-free
By Phil Burch
How to automate your marketing and advertising efforts at scale
By Alex Ortiz
How to
How to automate lead routing to win more deals
By Tray.io
Announcing: Tray.io partners with Drift to power conversational marketing workflows
By Phil Burch
Announcing Tray Embedded - The fastest way for product teams to seamlessly add integrat...
By Phil Burch
How to
How to automate lead-to-account matching to drive alignment
By Tray.io
Personalization is shifting from email to omni-channel. Are you ready?
By Alex Ortiz
How to
How to automate lead enrichment
By Tray.io
How to
Automating lead list upload for faster lead follow-up
By Tray.io
How 5G for business will challenge companies to deliver more, faster (and how to prepar...
By Alex Ortiz
Introducing rollback history: Your way to see and (revert back to) every workflow update
By Phil Burch
Tray.io: Big numbers and bigger goals for 2019. Are you in?
By Rich Waldron
Introducing the G-Suite and Amazon Marketplace connectors
By Phil Burch
How automation is changing the face of business
By Alex Ortiz
The Tray Platform enhances documentation for citizen automators
By Phil Burch
Trends
The ultimate guide to automating the entire lead lifecycle
By Tray.io
Company
How the Tray.io team raised $14M to start our next chapter
By Rich Waldron
New features for the Tray Platform to try today
By Phil Burch
The Tray Platform introduces SSO for the enterprise
By Phil Burch
How to speed up manual lead enrichment with automation
By Loren Robeck
Trends
What are automation triggers
By Andrew Park
What are webhooks? (for non-technical people)
By Andrew Park
Finally, an answer for customer churn
By Alex Ortiz
How to
How to automate marketing analytics
By Alex Ortiz and Toby Hunter
Create Slack notifications for Zuora events
By Andrew Wiseman
How to automate lead list uploads
By Tray.io
Introducing: The AdRoll connector
By David Simpson
Master account-based sales development - Strategy, tech, and data
By Andrew Park
Sales operations best practices - Closing the sales to revenue gap
By Alex Ortiz
Introducing: Sharing multiple workflows
By Phil Burch
How to
How to master account-based sales development
By Lars Nilsson
Three benefits of unifying the marketing technology solutions in the customer journey
By Isaac Wyatt
How to justify and plan your 2019 marketing budget with automation
By Alex Ortiz
New connectors + templates, performance upgrade, speedy logs + backups
By Rich Waldron
Product
Introducing: Dynamic output schemas
By Adrien Antoine
Product
Introducing app unfurls for Slack
By Chris Houghton
Introducing enhanced security and two-factor authentication
By Ali Russell
Company
Mosaic Ventures: Our investment in Tray.io
By Andrew Park
Product
Introducing: Error alerting
By David Simpson
Introducing: Undo Workflow Changes
By Bella Renney
New Google Drive connector
By Rich Waldron
Company
TechCrunch: Tray.io raises a $5m Series A
By Andrew Park
How to automate your sales pipeline + close more deals
By Chris Houghton
SlashData.co: The rise of APIs for non-developers
By Andrew Park
November Update: Services Listings, Branch, Helpers, 7 New Connectors + 6 Updated 💅
By Rich Waldron
How to
Sync CSV file rows on an FTP Server to marketo as leads
By Hank Taylor
Company
British-American startup Tray.io raises $5 million
By Andrew Park
What we're working on at tray.io
By Rich Waldron
Product
Introducing: Workflow Labels
By David Simpson
Company
Xconomy.com: Tray.io secures $5,000,000 Series A financing
By Andrew Park
Product
New connector: Secure FTP
By Alex Ortiz
How to
Curb customer churn with preemptive workflows
By Alex Ortiz
How to integrate NPS into Salesforce CRM
By Alex Ortiz
Deep dive
How real-time Slack alerts are driving the future of sales
By Chris Houghton
APIs: The most powerful tools you didn't know you had
By Alex Ortiz
Company
Tray.io achieves $14.3 Million Series A funding
By Andrew Park
Get visibility into your workflows: Scale intelligently with Tray Analytics
By David Simpson
Improved Text Helpers
By David Simpson
Faster workflow editor, better logs, 11 new connectors + flows
By Rich Waldron
How to
Make customer insights actionable with product usage data
By Andrew Park
The next big step for Tray for Teams: Sharing workflows
By Bella Renney
The future of marketing automation is here. And it’s not waiting for you.
By Alex Ortiz
Keep your team in sync by connecting Asana and Salesforce
By Brian Blumenfeld
Introducing: The Iterable connector
By David Simpson
CSVs on the Tray Platform: A building guide
By Andrew Wiseman
How to make a business case for a General Automation Platform for integration + automation
By Alex Ortiz
B2B sales pain points: Use Google search terms to personalize emails
By Hank Taylor
Product
Introducing: The Pardot connector
By David Simpson
How to
Recovering orphan leads with Intercom integrations
By Alex Ortiz
How to
How to shield your support team from non-paying customers
By Andrew Wiseman
How to
Data-driven marketing: Be smarter with Segment and Marketo
By Brian Blumenfeld
Lead routing and scoring simplified: From data to ROI
By Brian Blumenfeld
MarketingProfs: Five marketing megatrends
By Andrew Park
Introducing: The Mode Analytics connector
By David Simpson
Deep dive
Simplifying approvals with interactive workflows on Slack
By Chris Houghton
How to
Using Intercom and Salesforce to personalize your selling
By Brian Blumenfeld
August Update: All-new builder, clone workflows, analytics, 13 new connectors + 9 updat...
By Rich Waldron
Deep dive
Marketing enablement is a process, not a 'solution'
By Alex Ortiz
Small, simple and secure way of sending Docker container logs to logentries
By Luka
Inc.com: How small and big businesses can use automation to get ahead
By Andrew Park
Introducing: The MongoDB connector
By David Simpson
Introducing: Searchable logs
By David Simpson
New, more-powerful logs search
By David Simpson
PR Newswire: Vonage partners with leading workflow automation providers
By Andrew Park
Introducing: The Tray.io form connector
By David Simpson
Product update: A new interface for working with logs
By Howard Tang
Flow any data between any CSV and your stack with the Tray Platform
By David Simpson
Reuters: BRIEF - Tray.io says it has sold $5 million in equity financing
By Andrew Park
Introducing: The email trigger
By David Simpson
Company
Automation is already changing the world
By Rich Waldron
The start of something big: Tray.io for Teams
By David Simpson
Asana and Tray.io announce global strategic partnership
By Alex Ortiz
Loop and branch highlighting
By Andrew Wiseman
How Keen IO builds internal integrations & tracks customer engagement
By Joe Wegner
Company
Tray.io raises $5 Million Series A
By Rich Waldron