Sendgrid integration + automation

Sendgrid integrations couldn’t be easier with the Tray Platform’s robust Sendgrid connector, which connects any services without the need for separate integration tools.

Popular Sendgrid integrations

Business professionals that want to integrate Sendgrid with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.

See documentation >




Marketing Automation Platform (MAP)

Connector type

Tray Connector


On WebhookShow all


On WebhookShow all

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
Apps 4-3 2x

Sendgrid integrations easier + faster

Create custom Sendgrid integrations faster than ever with a completely visual, drag-and-drop builder that doesn’t require IT support. Business users love using the low-code Tray Platform to connect their Sendgrid instance to any other cloud tools in their tech stack to flow data freely. With our platform, Sendgrid marketing, engagement, and customer campaigns become incredibly easy to manage, even at scale.

Our platform empowers you to instantly drag-and-drop together seamless API integrations between Sendgrid and any other app or data source. We make connecting your SMTP messaging to marketing, sales, customer engagement, support, or billing platforms a snap. We also make it incredibly easy to flow data between Sendgrid and other custom data sources, even from flat files or custom fields.

The Tray Platform lets you leave behind hours of manual campaign work, even for vast email databases over time. Create your own custom Sendgrid automation to turn even the biggest email campaigns into simple, easy-to-manage automated workflows that scale with your needs, without limits. You can even bidirectionally sync data between Sendgrid and other data sources to ensure all your campaign data is continually updated, everywhere.

Intergration Deck-1 4x

Sendgrid automation for a variety of use cases

The Tray Platform makes it easy to create custom Sendgrid automation for any type of campaign in any department. Business users across the organization in marketing, sales, customer service, finance, operations, and others love using our Sendgrid connector to seamlessly and automatically flow data they would have had to enter manually. 

The Tray Platform is built to empower any user to execute mission-critical use cases by connecting and triggering automated Sendgrid operations at the API level. The platform has the flexibility to create automated workflows that trigger from any Sendgrid operation, as well as to create a series of cascading operations that trigger Sendgrid campaign management steps as follow-ups. 

Our platform’s many built-in data helpers and custom logic operators take builders beyond simple Sendgrid marketing automation. Now, you can quickly build full workflows that connect your entire tech stack and automatically send custom campaign messages to key segments.

4-3 Mini Screens rt@2x

Serious automation for Sendgrid power users

While any business user can build on the low-code Tray Platform, power users love how it handles even heavy-duty data projects at massive scale. Thanks to our elastic, serverless architecture, Tray Platform users trigger billions of automated events every day.

The Tray Platform is robust enough to not only create custom Sendgrid integrations, but also to run sophisticated workflows that incorporate the custom SMTP messaging you need to acquire, engage, and retain new and returning customers. Need to run custom Sendgrid marketing campaigns to specific, targeted segments? Or run engagement campaigns for product updates, retention, or general customer engagement? Or pull Sendgrid analytics to inform future campaigns?

Our Sendgrid connector lets you both automate crucial campaign processes and instantly sync your campaigns with any data source. Upload and enrich net-new leads in your funnel to send directly into Sendgrid marketing campaigns. Trigger customer engagement campaigns based on customer health scores stored in your CRM or other systems of record. The possibilities are endless, and thanks to our platform’s enterprise-grade security (including SOC 2 Type 2 certification and compliance with important privacy regulations such as GDPR and CCPA), IT teams love using the Tray Platform, too.

Popular Marketing Automation Platform (MAP) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access