Segment integration + automation

Segment integrations couldn’t be easier with the Tray Platform’s robust Segment connector, which connects any services without the need for separate integration tools.

Popular Segment integrations

Business professionals that want to integrate Segment with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.

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Marketing, Product


Customer Data Platform (CDP)

Connector type

Tray Connector


On user alias, On user identify, On all messages, On event track, On group track, On page track, On screen trackShow all


On user alias, On user identify, On all messages, On event track, On group track, On page track, On screen trackShow all

Brett Schuenemann

Tray Embedded has freed up our engineering resources to work on our core product while leveraging technology to provide customers the flexibility to integrate with their apps, opening the door to Copper’s next stage of growth as we move up-market.

Brett Schuenemann - Senior Director of Product Management

Copper is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
Tray welcomes you to the era of the automated organization

Integrate + automate Segment data

Seamlessly flow customer data throughout your tech stack with the Segment connector for the Tray Platform. With Segment + the Tray Platform, you can build powerful integrations that pipe customer insights and activity into your favorite tools for stronger analytics and personalization. 

Using the Tray Platform, you can easily build scalable Segment integrations in minutes. Our low-code platform doesn’t require developer support to get your integrations up and running, thanks to a visual, drag-and-drop interface. Empower your business users to design fully-customizable workflows that combine pre-built integrations with logic-based helpers and triggers.

Harness the insights that are already inside your customer data platform to better understand your customers, track activity, and personalize your marketing programs for maximum impact. Tightly integrate your tech stack to ensure total control over your data. Extend the reach of your Segment instance to track any kind of customer data that can uplevel your initiatives for product, marketing, growth, sales, services, and much more. 

Learn how to control your data with a demo of the Tray Platform

Make Segment data available to every team

Integrate valuable customer insights into the tools you use to analyze customer needs and execute campaigns. Connect with any tool, including CRMs, marketing automation platforms, chat tools, data warehouses, and much more. Intelligently pipe any kind of data to and from Segment, including web activity, mobile engagement, and product usage data.

Marketers, product teams, and engineering squads alike trust the Tray Platform to handle their most complex integration needs. Any team member, regardless of their technical expertise, can stand up integrations that fuel personalized campaigns, inform powerful analytics, and help you better understand your customers. 

Use the Segment connector for the Tray Platform to build custom logic for any use case. Integrate Segment with your marketing and sales tools to build a personalization engine for higher-converting campaigns. Or, connect Segment and your product usage tools to inform product enhancements and feature roadmaps. With Segment + the Tray Platform, you can even build a robust multi-touch attribution program to better understand the lead lifecycle and boost conversion rates. The possibilities are endless.   

Automate and integrate your processes with the Tray platform

Get under the hood with Segment customer data

The Segment connector for the Tray Platform is simple enough for the average business user to understand, yet powerful enough to handle even heavy-duty projects. And as your organization scales, your automated workflows can scale with it, with the capability to process large volumes of data and make updates as needed. Plus, the Tray Platform offers enterprise-grade security, including SOC 2 certification and full compliance with GDPR and CCPA. 

One of the many ways you can leverage the Tray Platform to supercharge your customer campaigns is by connecting your sales and marketing platforms with customer data in Segment to craft hyper-personalized outreach at scale. By enriching lead and customer records with events from Segment, you can produce personalized messaging and targeted follow-ups that convert at a higher rate. 

Meanwhile, top-tier product teams use the Segment connector for the Tray Platform to inform their feature roadmap with invaluable product usage insights. Connecting Segment with your product usage tools and your data warehouse can provide these teams with the real-time data they need to prioritize features that help retain and expand customers.  

What are you waiting for? Automate + integrate your customer data strategy to unlock unlimited potential across your revenue funnel. 

Popular Customer Data Platform (CDP) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
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The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access