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Segment
Integration + Automation
The Tray Platform’s flexible, low-code platform enables anyone to easily integrate every app in their stack so they can automate any business process. Start innovating today.
Segment
Uses
Marketing, Product
Business professionals that want to integrate Segment with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.
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Integrate with any app with our unique Universal Connector
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Easily use our drag-and-drop workflow builder
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Receive hands-on Segment support for ensured success
Segment
Connection Type
Tray Connector
Triggers
On user alias
On all messages
On group track
On user identify
On page track
Operations
Alias identities
Batch
Get Profile External ID's (Alpha)
Get Profile Properties (Alpha)
Get Profile Events (Alpha)
The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.
Popular Use Cases
Lead attribution with customer data + Eloqua + Dynamics
Track + auto-update records in Segment, Zendesk + Salesforce
Prioritize leads with custom scoring in Eloqua + Dynamics
Prioritize leads with custom scoring in Marketo + Salesforce
Track + auto-update records in Segment, Zendesk + Dynamics
Lead attribution with customer data + Eloqua + Salesforce
Lift engagement with customer data-driven Marketo messaging
Lift engagement with customer data-driven Eloqua messaging
Prioritize leads with custom scoring in Eloqua + Salesforce
Prioritize leads with custom scoring in Marketo + Dynamics
Lead attribution with customer data + Marketo + Dynamics
Personalize the customer journey in Redshift + Salesforce
Lead attribution with customer data + Marketo + Salesforce
Personalize the customer journey in BigQuery + Salesforce
Real-time marketing metrics in Redshift + Marketo
Personalize the customer journey in BigQuery + Dynamics
Real-time marketing metrics in BigQuery + Marketo
Personalize the customer journey in Redshift + Dynamics
Real-time marketing metrics in BigQuery + Eloqua
Real-time marketing metrics in Redshift + Eloqua
Scale engagement + personalization in Eloqua + Dynamics
Scale engagement + personalization in Eloqua + Salesforce
Scale engagement + personalization in Marketo + Salesforce
Scale engagement + personalization in Marketo + Dynamics
Auto-detect upsells with BigQuery + Salesforce
Auto-detect upsells with BigQuery + Dynamics
Get real-time analytics with BigQuery + Segment + BI
Get real-time analytics with Redshift + Segment + BI
Auto-detect upsells with Redshift + Dynamics
Auto-detect upsells with Redshift + Salesforce
Automatically Tag Users in Intercom when Specific Segment Events are Tracked
