Business professionals that want to integrate Salesforce Marketing Cloud with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.
Add data to data extension, Add row to data extension, Add subscriber to list, Clear data extension, Create data extension, Create or return contact, Create subscriber, Delete data extension, Delete row from data extension, Delete rows from data extension
The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.
Sync critical marketing data throughout your tech stack with the Tray Platform’s Salesforce Marketing Cloud connector, a powerful solution for building custom integrations. You can use the Tray Platform to easily connect Salesforce Marketing Cloud with any data source in your tech stack, including cloud-based software tools, flat files, CSVs, and more. Enjoy universal connectivity to all of your favorite tools to build the exact API integrations your team needs.
With our low-code platform, you can drag-and-drop connectors to popular apps like Facebook, GA360, Google Ads and many more to flow marketing and advertising data across your organization. Any Salesforce Marketing Cloud user or admin can stand up custom integrations in minutes, without IT support.
Our visual, drag-and-drop builder empowers business users to take control of their data and eliminate tedious, manual work. Sync data bi-directionally from any software or data source, even from custom fields.
Use the Tray Platform to design automated processes that trigger from Salesforce Marketing Cloud API events and create powerful time-saving workflows across your organization. Salesforce Marketing Cloud users in marketing, sales, revenue operations, IT, and more trust the Tray Platform to make their business-critical processes even more efficient. You can manage campaigns and subscribers, edit data extensions, pull lists, and so much more.
Satisfying your integration needs is just the beginning of your automation journey. The Tray Platform’s library of pre-built connectors to your favorite tools plus data helpers and custom logic operators give you complete control over how you automate processes across your tech stack. Build complex, multi-step workflows that flow data between your CRM, marketing automation platform, customer data platform, data warehouse, and anywhere else.
With Salesforce Marketing Cloud + the Tray platform, you can automate any process across multiple apps in any department. Instantly load lead lists from events and webinars to follow-up faster and increase conversion. Personalize your outreach with customer data from other software. Orchestrate a world-class customer journey, not just in Salesforce Marketing Cloud but across all other cloud applications that touch your customers or inform your marketing strategy.
The Tray Platform is user-friendly enough for anyone to start building, yet it can handle massive data projects that run billions of events daily. We built our platform on elastic, serverless architecture, so your workflows scale as your organization grows. Some of the largest companies in the world depend on the Tray Platform to handle heavy-duty data jobs. And the best part? You’ll never have to use the Salesforce Data Loader or limited, out-of-the-box integrations ever again.
Innovators at leading firms are deeply connecting Salesforce solutions, from Marketing Cloud to Sales Cloud, and Service Cloud to Heroku. Others are building processes to orchestrate advertising campaigns and improve return on ad spend. And some are satisfying a range of use cases across their organizations, from lead management to ABM, to personalization and marketing metrics.
And because marketers deal with sensitive customer data, we built an entirely new automation platform, starting with trust. The Tray Platform is compliant with SOC 2 Type 2, GDPR, CCPA, HIPAA, and other enterprise-grade security certifications. In fact, some of our customers have built workflows the Tray Platform to automate their own security compliance tasks
Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.
Connect to anythingAccess every endpointAutomate any event
Visual and intuitive UX Clicks-or-code automationCollaborative development
Logical operatorsAdvanced capabilitiesReal-time logs
Elastic scalabilityParallel processingLog data storage
Secure (SOC2 II, GDPR, HIPAA)Built-in 2FA + full encryptionRole-based access
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