Salesforce Marketing Cloud integration + automation

Salesforce Marketing Cloud integrations couldn’t be easier with the Tray Platform’s robust Salesforce Marketing Cloud connector, which connects any services without the need for separate integration tools.

Popular Salesforce Marketing Cloud integrations

Business professionals that want to integrate Salesforce Marketing Cloud with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Marketing Automation Platform (MAP)

Connector type

Tray Connector




Add data to data extension, Add row to data extension, Add subscriber to list, Clear data extension, Create data extension, Create or return contact, Create subscriber, Delete data extension, Delete row from data extension, Delete rows from data extension

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
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Marketing Cloud Integrations made easy

Sync critical marketing data throughout your tech stack with the Tray Platform’s Salesforce Marketing Cloud connector, a powerful solution for building custom integrations. You can use the Tray Platform to easily connect Salesforce Marketing Cloud with any data source in your tech stack, including cloud-based software tools, flat files, CSVs, and more. Enjoy universal connectivity to all of your favorite tools to build the exact API integrations your team needs.

With our low-code platform, you can drag-and-drop connectors to popular apps like Facebook, GA360, Google Ads and many more to flow marketing and advertising data across your organization. Any Salesforce Marketing Cloud user or admin can stand up custom integrations in minutes, without IT support.

Our visual, drag-and-drop builder empowers business users to take control of their data and eliminate tedious, manual work. Sync data bi-directionally from any software or data source, even from custom fields.


Powerful Marketing Cloud automation

Use the Tray Platform to design automated processes that trigger from Salesforce Marketing Cloud API events and create powerful time-saving workflows across your organization.  Salesforce Marketing Cloud users in marketing, sales, revenue operations, IT, and more trust the Tray Platform to make their business-critical processes even more efficient. You can manage campaigns and subscribers, edit data extensions, pull lists, and so much more. 

Satisfying your integration needs is just the beginning of your automation journey.  The Tray Platform’s library of pre-built connectors to your favorite tools plus data helpers and custom logic operators give you complete control over how you automate processes across your tech stack. Build complex, multi-step workflows that flow data between your CRM, marketing automation platform, customer data platform, data warehouse, and anywhere else. 

With Salesforce Marketing Cloud + the Tray platform, you can automate any process across multiple apps in any department. Instantly load lead lists from events and webinars to follow-up faster and increase conversion. Personalize your outreach with customer data from other software. Orchestrate a world-class customer journey, not just in Salesforce Marketing Cloud but across all other cloud applications that touch your customers or inform your marketing strategy.

Tray Embedded enables teams to scale and increase retention

Satisfy heavy-duty marketing use cases

The Tray Platform is user-friendly enough for anyone to start building, yet it can handle massive data projects that run billions of events daily. We built our platform on elastic, serverless architecture, so your workflows scale as your organization grows. Some of the largest companies in the world depend on the Tray Platform to handle heavy-duty data jobs. And the best part? You’ll never have to use the Salesforce Data Loader or limited, out-of-the-box integrations ever again.

Innovators at leading firms are deeply connecting Salesforce solutions, from Marketing Cloud to Sales Cloud, and Service Cloud to Heroku. Others are building processes to orchestrate advertising campaigns and improve return on ad spend. And some are satisfying a range of use cases across their organizations, from lead management to ABM, to personalization and marketing metrics. 

And because marketers deal with sensitive customer data, we built an entirely new automation platform, starting with trust. The Tray Platform is compliant with SOC 2 Type 2, GDPR, CCPA, HIPAA, and other enterprise-grade security certifications. In fact, some of our customers have built workflows the Tray Platform to automate their own security compliance tasks

Popular Marketing Automation Platform (MAP) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anythingAccess every endpointAutomate any event



Visual and intuitive UX Clicks-or-code automationCollaborative development



Logical operatorsAdvanced capabilitiesReal-time logs



Elastic scalabilityParallel processingLog data storage



Secure (SOC2 II, GDPR, HIPAA)Built-in 2FA + full encryptionRole-based access


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