Export Leads from a Webhook to Pardot

Workflow

Revops

Intermediate

Use Template

This is a 'Workflow' template which means that it is a single standalone workflow.

Some workflow templates can be modified to work with other workflow templates - e.g. to convert a data sync between two services from uni-directional to bi-directional

Overview

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The purpose of this workflow is to capture leads from Tray's Webhook URL and use them to create and update prospects in Pardot.

This workflow is fired every time an HTTP POST call is made to the webhook URL with the lead data:

Prerequisites

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To implement this workflow, you will need the following:

• You have API credentials for the source system that will call the Tray Workflow Webhook and Pardot

Getting Live

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Click the Use Template button to deploy the template in your chosen Workspace.

Then take the following steps to configure the workflow and start submitting leads for processing:

The workflow will then start the process of pulling the leads into Pardot.

End Result

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Key workflow steps

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The following diagram gives a simplified breakdown of the key steps in the workflow:

Standardize

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This Object Helpers step transforms the incoming data from Webhook trigger into a standard object with fields in the following format:

First Name --> first_name

Last Name --> last_name

Lead Source --> lead_source

etc.

For each lead, we will then have a simple object which can be easily accessed by later Pardot steps using jsonpaths such as $.steps.object-helpers-1.result.first_name:

Validate Email

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The lead’s email address is validated for the appropriate user@domain.com format

Create / Update Prospects

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A search is made for an existing prospect in Pardot using the lead’s email address as the unique identifier.

If a Pardot prospect exists, the prospect record is updated.

A new prospect record is created if a Pardot prospect does not exist.