integration + automation integrations couldn’t be easier with the Tray Platform’s robust connector, which connects any services without the need for separate integration tools.

Popular integrations

Business professionals that want to integrate with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Marketing Automation Platform (MAP)

Connector type

Tray Connector


On webhook event


On webhook event

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
With the Tray platform you can connect any web service

Seamless integration

Up-level your marketing automation and personalization with fast and easy integrations. With the low-code Tray Platform, any business user can stand-up powerful integrations in minutes, without IT assistance. Connect to any data source or application in your tech stack, including flat files (such as CSVs), even using data within custom fields. 

Our 100% visual, drag-and-drop interface makes it easy to build flexible, scalable integrations that make your email and SMS notification campaigns even more effective and efficient. Bi-directionally sync your customer and prospect data to seamlessly orchestrate high-converting customer outreach. 

You can also build powerful, multi-step automation to unsilo your go-to-market stack without relying on manual data entry. Spend less time loading lead lists and more time executing successful email campaigns with segmentation and personalization that go far beyond name insertions. 


Flexible + scalable automation

Take full control of your marketing campaigns with highly specific automation. Any business user, including those in marketing, sales, customer support, data analytics, revenue operations, e-commerce, and growth, can send more-impactful campaigns with automation. Build seamless automated workflows that connect with any other tool in your tech stack, including your CRM, ERP, sales engagement platform, e-commerce software, customer data platform, and many others. 

Our library of pre-built connectors, data helpers, and custom logic operators empowers business users of all types to create custom workflows that fuel high ROI campaigns via email or mobile (including through push notifications and SMS). Our platform’s ability to connect data sources at the API level gives you the power to trigger powerful multi-step workflows in any application. 

Need to easily automate personalized marketing campaigns across all of your channels? Need to lower churn, create stronger relationships, and drive subscriptions by segmenting your audiences using data from other applications? Need to follow-up with leads faster by automating lead list uploads? The Tray Platform makes any mission-critical job easy through custom automation that supercharges your data-driven people marketing. 

Tray Embedded enables teams to scale and increase retention

Deliver personalized outreach at scale

The Tray Platform is easy to use, regardless of your technical experience. But power users also love our platform for its ability to handle heavy-duty projects touching billions of records every day. Plus, our platform’s elastic, serverless architecture allows it to evolve with your changing data needs. 

Create high-converting email, push notification, and SMS campaigns using automation. Do you need to drive customer retention and engagement through personalized campaigns that pull in product usage data, customer data, and other insights from across your tech stack? Looking to trigger follow-up based on email opens and other engagement data? Looking to segment leads at scale based on their persona and industry? The Tray Platform can automate any use case by integrating with any of your go-to tools, including Salesforce, HubSpot, NetSuite, Slack, and many more. 

Our platform offers enterprise-grade security, including SOC 2 Type 2, and compliance with important data privacy regulations such as GDPR and CCPA. That’s why IT and technical experts trust the Tray Platform to handle even their most sensitive financial data.

Popular Marketing Automation Platform (MAP) Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anythingAccess every endpointAutomate any event



Visual and intuitive UX Clicks-or-code automationCollaborative development



Logical operatorsAdvanced capabilitiesReal-time logs



Elastic scalabilityParallel processingLog data storage



Secure (SOC2 II, GDPR, HIPAA)Built-in 2FA + full encryptionRole-based access


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