Gartner Names Tray a Sole Challenger in iPaaS

Sizmek integration + automation

Integrate Sizmek with any SaaS application or service using the Tray Platform’s universal connectors. Quickly configure them to connect to any API, database, webhook, and more.

Sizmek

Low-code Zeta Programmatic integrations

Take your campaigns to the next level with custom Zeta Programmatic integrations (formerly known as Sizmek) with the low-code Tray Platform. Anyone can use our completely visual interface to stand up powerful integrations that connect any data source and any cloud software applications, without needing IT support.

Our easy-to-use builder gives you the power to drag and drop together custom integrations that connect any data source. Now you can connect FTP, email, webhooks, flat files such as CSV, and any other cloud application, even using data within custom fields. Our Zeta Programmatic connector lets you seamlessly flow data for leads, contacts, accounts, email lists, campaigns, and more across other tools in your entire tech stack.

With the Tray Platform, you can also build custom Zeta Programmatic automation that boosts return on ad spend (ROAS). You can now focus on driving more leads and conversions instead of spending hours on time-consuming manual tasks.

Rapid Zeta Programmatic automation

Need a Zeta Programmatic connector? You can easily build automated workflows that dramatically increase the performance of your digital campaigns. Business users in digital advertising, SEO, ad copywriting, sales, customer support, and other teams across the organization can design custom Zeta Programmatic automation to execute any mission-critical marketing project.

Easily sync Zeta Programmatic with your entire tech stack, such as your digital advertising platform, analytics tools, CRM, customer data platform, CMS, and many more. Our platform connects software at the API level, so you can trigger any number of operations within your applications using any custom triggers you need. Now, you can automatically create, assign, and update lead data and sync with your CRM records to enable your sales team to follow up faster.

The Tray Platform offers a full library of pre-built connectors, data helpers, and custom logic operators. As a result, you can stand up customized workflows and sync your data wherever and whenever you need.

Heavy-duty Zeta Programmatic use cases

Our platform is powerful enough to push billions of events daily. In addition, our elastic, serverless architecture seamlessly scales with your changing data needs, even as they evolve over time.

Drive higher advertising efficiency in your digital campaigns with advanced Zeta Programmatic use cases. Connect your digital advertising performance data with performance data across multiple channels to generate 360-degree dashboards. Boost ROAS by implementing custom lead scoring rules directly into your digital campaigns. Integrate Zeta Programmatic with tools such as Salesforce, WordPress, Zendesk, and many more.

Security experts trust The Tray Platform because we offer enterprise-grade security. Our platform is SOC 2 Type 2-certified and is fully compliant with data privacy regulations including GDPR, CCPA, and HIPAA.