Google Analytics integration + automation

Google Analytics integrations couldn’t be easier with the Tray Platform’s robust Google Analytics connector, which connects any services without the need for separate integration tools.

Popular Google Analytics integrations

Business professionals that want to integrate Google Analytics with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Ads and Analytics

Connector type

Tray Connector




List accounts, List accounts (ddl), List dimensions (ddl), List goals, List columns (metrics and dimensions), List metrics (ddl), List profiles, List profiles (ddl), List segments, List web properties (ddl)

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
Apps 4-3 2x

Make Google Analytics integrations easy

Building  Google Analytics integrations is easy with the Tray Platform. Our low-code workflow builder empowers users across your organization to stand up seamless API integrations and flow data between any data source in minutes, including flat files such as CSV, as well as any tool in their tech stack, even from custom fields, without IT support. 

Our low-code interface empowers business users  and data-driven teams to create custom integrations between Google Analytics and the rest of their tech stack. 

In addition to building integrations quickly, Tray Platform users leverage our Google Analytics connector s to cut out hours of manual work with automation. With our platform, anyone can build automated workflows that bi-directionally sync records, execute large-scale data transfers and migrations, and improve data quality across your software applications.

simplify your process with the tray platform

Google Analytics automation everywhere

Business teams across the organization in sales, marketing, and many other departments love using our Google Analytics connector to build powerful automated workflows. Now, you can cut out hours of manually gathering data for analytics across Google and other channels and use easy-to-build, low-code automation to unify reporting across all channels and generate accurate reporting, faster.

We make it easy to sync traffic and conversion data into your central data warehouse. By quickly standing up a custom Google Analytics integration, you can leave  third-party dashboards behind and centralize all your reporting in a single place.You can also correlate GA data with sales records from your CRM within your business intelligence tool of choice. There’s no limit to the variety of high-value use cases you can design, build, and automate.

The platform’s library of data helpers, pre-built connectors, and custom logic operators give you the power to build automated workflows tailor-made to address your specific business needs.. Now, you can deliver mission-critical data to sales, marketing, finance, and leadership teams faster to make your Google Analytics data actionable.

Tray Embedded enables teams to scale and increase retention

Integrate Google Analytics data into any system

Data-heavy digital teams use the Tray Platform to manage the flow of Google Analytics data into their data warehouse, BI tools, and any other data source. Since we built the Tray Platform with elastic, serverless architecture, it can reliably stream vast quantities of data at scale. 

Google Analytics power users leverage the Tray Platform to build powerful automated workflows to utilize traffic and conversion data anywhere. They automatically validate and flow  Google Analytics data anywhere they need it, without having to manually compile data or copy-paste within different sources. Need bi-directional syncs between Google Analytics and another sales or marketing tool such as Marketo or Salesforce? Need to dedupe traffic and conversion data between disparate analytics platforms? Need to quickly export large amounts of Google Analytics data to a CSV or other data source? The Tray Platform is flexible enough and scalable enough to automate any use case.

Security teams also trust the Tray Platform because it  offers enterprise-grade security, including SOC 2 Type 2 certification, as well as compliance with important data privacy regulations such as GDPR, CCPA, and HIPAA.

Popular Ads and Analytics Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
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The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




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Role-based access