Google Ads integration + automation

Google Ads integrations couldn’t be easier with the Tray Platform’s robust Google Ads connector, which connects any services without the need for separate integration tools.

Popular Google Ads integrations

Business professionals that want to integrate Google Ads with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Ads and Analytics

Connector type

Tray Connector




Custom query, Describe resource type, Get resource, List customers, List customers DDL, List resource type fields DDL, List resource type metrics DDL, List resource type segments DDL, List resource types DDL, List resources

David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
Apps 4-3 2x

Google Ads integration made easy

Get more out of Google Ads with our Google Ads connector. Using the low-code Tray Platform, business users can integrate any application and build powerful automations to flow Google Ads data without IT support. Our platform makes it simple to manage multiple sources of website engagement data and learn more about your prospects and customers.

The Tray Platform lets you stand up custom Google Ads integrations in minutes. Our platform offers a visual, drag-and-drop workflow builder that makes it easy to connect to the Google Ads API. 

We also offer a vast library of pre-built connectors, data helpers, and custom logic operations that empower you to build the custom Google Ads integration you need. Our platform makes it easy to create more-targeted ad campaigns, centralize data sources, and generate unified reporting on the metrics that matter, including clickthrough rates (CTR), return on ad spend (ROAS), and overall customer engagement.

simplify your process with the tray platform

Build Google Ads automation fast

Business users in a variety of teams use our Google Ads connector to do more, faster. We’ve seen our customers build Google Ads integrations with multiple channel data sources, analytics, and many more revenue tools. They leverage our connector to automate the creation of prospect profiles, build integrated marketing campaigns with support for remarketing and follow-up tracking, and unlock the power of Google Ads data.

Business users across the organization, including paid acquisition, digital marketing, demand generation, marketing operations, and other revenue teams love using the Tray Platform to flow their campaign data across their entire tech stack. Our platform empowers users to drive higher profits, conserve spend, and increase overall efficiency with a massive library of pre-built connectors, data helpers, and custom logic operators to build the custom Google Ads automation you need.

Anyone can use the Tray Platform to get the most out of Google Ads. Now, you can build custom Google Ads integrations to generate in-depth pipeline reports, sync leads across different channels, and track conversions.

Tray Embedded enables teams to scale and increase retention

Reliable and secure Google Ads integrations

The Tray Platform enables business users and technical power users to build integrations and automate business processes.  Our platform’s elastic, serverless architecture empowers any user to automate sophisticated, multi-step processes, even with vast volumes of data.

IT and technical teams also trust the Tray Platform, even with sensitive data. Our platform offers enterprise-grade security, including SOC 2 Type 2 certification, and fully compliance with data privacy regulations such as GDPR, CCPA, and HIPAA. 

Our Google Ads connector helps power users take full control of their advertising engagement data to uplevel their marketing strategy. Power users utilize Google Ads automation to improve personalization across all customer-facing channels, more-specifically target relevant prospects, and increase conversion rates across all touchpoints. With the Tray Platform, the possibilities are endless.

Popular Ads and Analytics Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
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The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access