Salesforce Marketing Cloud and Segment integration + automation

Salesforce Marketing Cloud and Segment integrations couldn’t be easier with the Tray Platform’s robust Salesforce Marketing Cloud and Segment connectors, which can connect to any service without the need for separate integration tools.

Salesforce Marketing Cloud and Segment Connector Details

Salesforce Marketing Cloud

Salesforce Marketing Cloud

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UsesMarketing
CategoryMarketing Automation Platform (MAP)
Connector TypeTray Connector
Operations
Add data to data extensionAdd row to data extensionAdd subscriber to listClear data extensionCreate data extensionCreate data extension rowsCreate eventCreate event definitionCreate or return contactCreate subscriberDelete data extensionDelete row from data extensionand 6 more...
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Segment

Segment

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UsesProduct, Marketing
CategoryCustomer Data Platform (CDP)
Triggers
On user aliasOn user identifyOn all messagesOn event trackOn group trackOn page trackOn screen track
Connector TypeTray Connector
Operations
Alias identitiesBatchGet Profile External ID's (Alpha)Get Profile Properties (Alpha)Get Profile Events (Alpha)Group userIdentify userTrack eventTrack pageGet Profile Traits (Alpha)
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The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.

David Dorman of Digital Ocean works with Tray.io
David Dorman, Director of Growth and Demand Generation
DigitalOcean

Tray.io is the leader in low-code automation

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