Google Tag Manager integration + automation

Integrate Google Tag Manager with any SaaS application or service using the Tray Platform’s universal connectors. Quickly configure them to connect to any API, database, webhook, and more.

Popular Google Tag Manager integrations

Business professionals that want to integrate Google Tag Manager with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Ads and Analytics

Connector type

Universal Connector





David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
With the Tray platform you can connect any web service

Make Google Tag Manager integrations easy

Easily integrate Google Tag Manager with the rest of your tech stack using our 100% visual, drag-and-drop builder. The low-code Tray Platform makes it easy for any business user to stand-up powerful Google Tag Manager integrations without requiring extensive IT support. Seamlessly flow data across Google Tag Manager and any data source or application in your tech stack, including flat files (such as CSVs), even using data within custom fields. 

The Tray Platform makes it easy to stand up custom Google Tag Manager integrations that unsilo your web tools and improve agility and accuracy around your traffic metrics. Users of any type can bi-directionally sync data to support rapid, effective lead conversion and website visitor behavior analysis with minimal coding. 

You can also take advantage of custom Google Tag Manager automation to flow data across all of your tools and generate even more powerful insights around website traffic, engagement, and lead conversion.


Any Google Tag Manager automation

Business users in marketing, sales, growth, demand generation, and many other teams across your organization can use the Tray Platform to create flexible, scalable Google Tag Manager automation that helps you track conversions and minimizes manual work. Create seamless automated workflows integrating Google Tag Manager with any of your go-to cloud-based tools, including your CMS, web analytics, marketing automation platform, CRM, helpdesk, customer data platform, customer service software, work management platforms, web chat tools, and more. 

Use our pre-built connectors, data helpers, and custom logic operators to map your custom Google Tag Manager automation to your engagement-tracking needs—no technical expertise required. The Tray Platform’s ability to connect data sources at the API level lets you trigger any operation in any application to enable powerful, flexible, multi-step workflows.

Need to better track events, clicks, and user engagement on your website without requiring hours of IT work? Need to efficiently manage labels and add scripts at scale across your entire website? The Tray Platform gives all line-of-business users the power to flow data between your Google Tag Manager instance and any other tool, optimize your tag management, and supercharge conversion tracking.

Tray Embedded enables teams to scale and increase retention

Google Tag Manager use cases without limits

The low-code Tray Platform is user-friendly enough for business users but powerful and flexible enough to handle heavy-duty data projects involving billions of daily records. And since we built the Tray Platform on elastic, serverless architecture, it scales dynamically with your data usage, even as your needs change over time. 

Use custom automation to unlock more-actionable website engagement insights and open up real-time data opportunities. Need to auto-sync your email databases with your latest website behavior data to personalize outreach? Need to generate custom reports for your account-based team? Need to trigger CRM updates based on unique or new web-browsing behaviors? The Tray Platform can connect with any of your favorite tools, including Mailchimp, Typeform, Zendesk, Salesforce, HubSpot, Mixpanel, and more. 

Our enterprise-grade security ensures that we can protect even your most sensitive data. Technical and IT experts trust the Tray Platform because it is SOC 2 Type 2-certified and compliant with important data privacy regulations such as the GDPR, the CCPA, and HIPAA. 

Popular Ads and Analytics Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access