Google Tag Manager and Salesforce integration + automation

Google Tag Manager and Salesforce integrations couldn’t be easier with the Tray Platform’s robust Google Tag Manager and Salesforce connectors, which can connect to any service without the need for separate integration tools.

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Google Tag Manager and Salesforce Connector Details

Google Tag Manager

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UsesMarketing

CategoryAds and Analytics

Connector TypeUniversal Connector

Minor Configuration Required

There is currently no pre-built and ready to use Google Tag Manager connector available at the moment.

To get data in and out of Google Tag Manager, you will need to use one of our universal connectivity options such as the HTTP Client, Webhook Trigger, and our Connector Builder.

Salesforce

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UsesSales, Marketing

CategoryCustomer Relationship Management (CRM), AI/ML

Triggers

On Apex trigger (advanced)On Custom Workflow Formula (advanced)On Outbound Message (Advanced)On Record CreateOn Record Create or UpdateOn Record Field ChangeOn Record Multiple Fields ChangeOn Record Update

Connector TypeTray Connector

Operations

Batch create recordsBatch delete recordsBatch update recordsDelete custom fieldBulk update recordsBulk upsert recordsDelete query jobConvert LeadCount recordsCreate amendment quoteCreate custom fieldCreate query joband 27 more...

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The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.
David Dorman, Director of Growth and Demand Generation