Google Tag Manager and Salesforce integration + automation

Google Tag Manager and Salesforce integrations couldn’t be easier with the Tray Platform’s robust Google Tag Manager and Salesforce connectors, which can connect to any service without the need for separate integration tools.


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We’re excited to announce a new product and features that drive enhanced connectivity and automation for enterprise velocity. Dramatically simplify API integrations with our Connectivity API product, get started building your own Tray connectors with the Connector Builder, and try out our new Authentication and Projects features and more. Login or sign up today to try it out.




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Connector type

Universal Connector






Sales, Marketing


Customer Relationship Management (CRM)

Connector type

Tray Connector


On Apex trigger (advanced), On Custom Workflow Formula (advanced), On Outbound Message (Advanced), On Record Create, On Record Create or Update, On Record Field Change, On Record Multiple Fields Change, On Record UpdateShow all


Batch create records, Batch delete records, Batch update records, Bulk upsert records, Convert Lead, Count records, Create amendment quote, Create custom field, Create query job, Create recordShow all

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With the Tray platform you can connect any web service

Google Tag Manager + Salesforce integrations

Translate web behavior insights into ROI with powerful Google Tag Manager + Salesforce integrations on the low-code Tray Platform. Seamlessly flow data across Google Tag Manager, Salesforce, and any data source or application in your tech stack, including flat files (such as CSVs), even using data within custom fields—without extensive IT support. 

The Tray Platform makes it easy to stand up custom Google Tag Manager + Salesforce integrations that unsilo your web tools and drive sales productivity through insights into web behavior. Now, anyone can go beyond just using Google Tag Manager or Salesforce connectors to deeply integrate their entire tech stack. Now, you can bi-directionally sync data to support rapid, effective lead conversion and web analysis without needing extensive technical experience. 

You can also take advantage of custom Google Tag Manager + Salesforce automation to flow data across all of your tools and generate even more powerful insights around website traffic, engagement, and lead conversion. 


Any Google Tag Manager + Salesforce automation

Now anyone in your organization, including those in marketing operations, sales operations, growth, demand generation, and many other teams, can use the Tray Platform to create flexible, scalable Google Tag Manager + Salesforce automation that minimizes manual work and maximizes sales efficiency through more-actionable analytics. Create seamless automated workflows integrating Google Tag Manager and Salesforce with any of your go-to cloud-based tools, including your CMS, web analytics, marketing automation platform, ERP, helpdesk, customer data platform, customer service software, work management platforms, web chat tools, and more. 

Use our pre-built connectors, data helpers, and custom logic operators to map your custom Google Tag Manager + Salesforce automation to your engagement-tracking needs—no technical expertise required. The Tray Platform connects data sources at the API level to trigger any operation in any application to enable powerful, flexible, multi-step workflows. 

The Tray Platform is your ticket to a streamlined tech stack that incorporates the most-powerful insights from across your organization and maximizes ROI. Better-leverage web traffic and engagement insights to drive sales productivity. Easily track events, clicks, and user engagement in your CRM. More efficiently manage tags and scripts at scale. With the Tray Platform, all line-of-business users have the power to flow data between your Google Tag Manager + Salesforce instances and any other tool to optimize tag management and supercharge business growth. 

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Uplevel your website to drive revenue

The low-code Tray Platform is user-friendly enough for business users but powerful and flexible enough to handle heavy-duty data projects that handle billions of daily records. And since we built the Tray Platform on elastic, serverless architecture, it scales dynamically with your data usage, even as your needs change over time. 

Use custom automation to unlock more-actionable website engagement insights and open up real-time data opportunities for better analytics and conversion tracking. Need to improve your lead scoring using website behavior data? Need more-personalized outreach based on web traffic and engagement? Need to generate custom reports for your account-based team or trigger CRM updates based on unique web-browsing behaviors? The Tray Platform can connect with any of your favorite tools, including Mailchimp, Typeform, Zendesk, Salesforce, HubSpot, Mixpanel, and more. 

Our enterprise-grade security ensures that we can protect even your most sensitive data. Technical and IT experts trust the Tray Platform because it is SOC 2 Type 2-certified and compliant with important data privacy regulations such as GDPR, CCPA, and HIPAA. 

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Connect to anythingAccess every endpointAutomate any event



Visual and intuitive UX Clicks-or-code automationCollaborative development



Logical operatorsAdvanced capabilitiesReal-time logs



Elastic scalabilityParallel processingLog data storage



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