How it works

Automation happens here

The platform helps you connect your apps and automate your processes faster than ever before

How it works

Integrations aren’t always simple

Passing data from one application to another is contingent on timing: when data should be passed, logic: under which conditions should it be passed, and format: how endpoints expect to receive data. Further complicating things is the extent to which companies deeply customize the applications they use.

  • Integration complexities are driven by underlying business processes
  • Similar integrations can vary widely from company to company
  • Native integrations or simple API tools often fall short

One automation and integration platform

The Tray Platform solves for almost all integration challenges by understanding that integrations are built in service of business processes. Our unique visual tools mimic the logic and flow of processes - allowing any user to build robust, complex integrations across nearly any application stack.

How it works

I’d definitely recommend to any company that has problems that can be solved by connecting cloud systems. You can take data, transform it, load it exactly the way you want, and own that process —that’s the beauty of

Dan Ahmadi from Outreach
Dan Ahmadi, Director of Demand Generation

How it works

This guide walks through the basic elements
 of an integration workflow built in the Tray Platform.

Icon - Trigger

Step 1 - Trigger

The trigger is what kicks off a workflow or a movement of data between applications. A trigger can be scheduled - running once a day at midnight for example, a change in an underlying application - a new lead uploaded to Marketo, or some end user activity - customer sends an email or fills out a form.

Icon - Management

Step 2 - Source data

This is the key information that will be used in the workflow. Usually this is a piece of information extracted from an application, but in the Tray Platform it can also be a CSV file or spreadsheet, the contents of an email, or data from a warehouse or corporate database.

Icon - Logic Helpers

Step 3 - Logic

These are steps that the workflow takes to determine what to do with the information such as a comparison - Is the new lead from a company with greater or less than 500 employees?, or looping through a list to find a specific entry - Do we already have an account record for this company?

Icon - Format

Step 4 - Formatting

This is where we “transform”, or more simply manipulate the data to get it into the form needed for the final destination or action. This can be extracting fields, formatting dates, parsing a URL, or merging information from different sources.

Icon - Action

Step 5 - Action

This is ultimately what we’re going to do with the information. Most of the time this means moving it to the destination application - adding a new lead record in our CRM, but you might also want to trigger a Slack notification, or send an email to notify the sales team to follow-up.

The power of connectors

In this workflow example we’ve pulled or pushed data across Zoom, Salesforce, Clearbit, and Slack. All of these operations are powered by’s ever-expanding library of connectors. Our connectors abstract away the variations and complexities of hundreds of individual vendor’s APIs, allowing you to simply drag-and-drop data integrations between nearly any applications.

Putting it all together

This is a simple example, and not all workflows follow a set sequence. Instead you’ll often have multiple logical steps and transformations, data pushed and pulled from multiple sources, and different actions happening based on different conditions.

This complexity is the reality of most business processes, and why the Tray Platform is designed to be as flexible as possible. isn't just a solution for connecting two solutions, it’s a platform for automating work across any application stack.

How it works - Triggers