Tray named a Gartner® Visionary: Looking ahead to an AI future

tray gartner visionary blog symbol the motis

Gartner highlights Tray’s Market Responsiveness and Innovation, designates us a new Visionary in the Magic Quadrant for iPaaS, 2024.

AI is changing everything and traditional iPaaS can’t keep pace. Tomorrow’s enterprise leaders will be those who not only embrace the transformational changes AI will bring to business processes, but begin infusing them into their operations today. As iPaaS experiences a watershed moment, it’s never been more crucial for enterprises to partner with a visionary in the iPaaS space – one who not only recognizes the truly transformative potential and impact AI will have on the enterprise but is dedicated to guiding them on the path to realize that vision.

This year, we’ve been named a Visionary in Gartner's 2024 iPaaS Magic Quadrant, a recognition that not only validates our vision but also underscores the critical need for modern iPaaS solutions that:

  • Enable businesses to build and innovate enterprise processes at scale

  • Enable collaborative development

  • Infuse AI into every business process

Tray recognized for expansive reach and unrivaled customer commitment

Here’s how Tray is leading the charge after a year of relentless innovation. The seismic shift we’ve witnessed has ushered in a new era for iPaaS, paving the way for organizations to embrace a more composable, collaborative, and AI-driven approach to integration and automation.

Our designation as a Visionary caps off a significant year in Tray’s history. We were included in 10 Gartner Hype Cycles, showcasing our broad and influential reach in the iPaaS sector. Gartner’s Hype Cycles provide business leaders and IT decision-makers with a comprehensive overview of the relative market promise of specific technologies within a certain timeframe. They serve as valuable tools for strategizing, planning, and staying ahead.


A graphical representation of Gartner’s general Hype Cycle methodology. has been recognized in the following Hype Cycles: 

  • Revenue and Sales Technology, 2023

  • Emerging Technologies in Finance, 2023

  • Future of Enterprise Applications, 2023

  • Autonomous Accounting, 2023

  • Digital Government Services, 2023

  • XaaS (Everything as a Service), 2023

  • Higher Education, 2023

  • K-12 Education, 2023 

  • Cloud Platform Services, 2023 

  • Application Architecture and Integration, 2023

In addition to recognizing Tray for our expansive influence across the iPaaS landscape, Gartner has also highlighted our unwavering commitment to customer satisfaction. With 93% of Gartner Peer Insights reviewers recommending Tray along with our designation as a Strong Performer in the Gartner 2023 Voice of the Customer Report for iPaaS – among just 9 vendors – our achievements reflect a deep resonance with the needs and successes of our users. 

Tray Universal Automation Cloud™: A seismic shift in iPaaS

Last year, we unveiled the Universal Automation Cloud – a unified, multi-experience iPaaS, powered by Tray Merlin AI, that eliminates tech stack complexity and data silos by empowering all teams to integrate systems and automate processes efficiently and effortlessly. Offering three unique experiences, our automation cloud empowers developers with Tray Code, business technologists through the low-code Tray Build environment, and managers and front-line employees with Tray Chat, a natural language experience for on-demand automation. 

Tray Chat - Hero - Merlin Chat

With Tray Chat, anyone can receive on-demand answers by simply asking as you would a colleague.

Our mission has always been to free teams from outdated integrations, enabling swift and collaborative automation of business processes. Our automation cloud realizes this vision, slashing integration times from months to mere days. As Gartner mentions in the Magic Quadrant report, “’s vision aligns with customer demand for augmented intelligence, automation and ease of use."

Merlin AI: Leading augmented development

In line with Gartner's prediction that 75% of enterprise software engineers will use AI coding assistants by 2028, introduced Merlin AI in 2023, bringing augmented development to iPaaS. This innovation aligns with the trend of increasing reliance on AI in development processes.

Merlin AI is a groundbreaking innovation that transforms Large Language Model outputs into complete business processes. Unlike many other applications that interface with LLMs, Merlin and the Tray platform are self-contained, meaning Merlin only needs to fetch small pieces of information from the LLM when necessary during the building process. This ensures that customer data is never exposed or sent to the LLM. 

In other words, acts as the “body” that connects AI with practical applications, transforming natural language into powerful automated workflows. With Merlin, the promise of AI-driven automation is finally within reach of anyone, offering unparalleled automation capabilities such as on-demand automation and the ability to build repeatable automations with advanced business logic.

Tray Code and composable development

For enterprise development teams, there’s an urgent need to shift towards more agile, reusable, and collaborative development methodologies. According to Gartner, by 2026, 80% of large software engineering organizations will establish platform engineering teams as internal providers of reusable services, components, and tools for application delivery, up from 45% in 2022. That’s why we launched Tray Code – a unified platform for composable development

It’s clear that the traditional, siloed approach to software modernization is no longer viable for today’s teams. By embracing composable development, Tray Code enables enterprises to rapidly adapt and innovate, leveraging AI and low-code or code-first capabilities to meet evolving demands with efficiency, governance, and scale. 

Tray Chat: Extending automation to the front-line

As Gartner points out, making automation accessible to a broader audience within organizations will be a critical challenge in the days ahead. Tray Chat addresses this challenge head-on, extending powerful automation capabilities to managers and front-line workers. This AI-powered digital assistant democratizes access to advanced technology, enabling users across the organization to leverage automation in their daily tasks without needing specialized technical skills. This inclusive approach to automation underscores our visionary position, as it breaks down the traditional barriers between complex technology and its practical, everyday application.

The future with as a visionary

Looking ahead, is well-positioned to lead enterprises through the next wave of technological innovation. Hear how our CEO Rich Waldron explains the future in an interview with Daniel Newman, host of the Futurum Tech Webcast. Integration and automation will be foundational to the success of Generative AI, enabling new business process automation opportunities. The rise of augmented development will open up new avenues for teams across businesses, enhancing a broader range of development processes.

Fusion teams and composable development will be central to future success. Closing the gap between developers and business teams is vital, as integration, automation, and AI become integral to every business process. Partnerships between business technologists, process owners, and developers will be essential in delivering transformative solutions.'s recognition as a Visionary in the Gartner Magic Quadrant is more than just an accolade; it's a testament to our commitment to leading the charge in a rapidly evolving technology landscape. As enterprises look to the future, stands as a beacon of innovation, guiding them toward a more agile, integrated, and AI-enhanced world.

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