Google Analytics and Facebook integration + automation

Google Analytics and Facebook integrations couldn’t be easier with the Tray Platform’s robust Google Analytics and Facebook connectors, which can connect to any service without the need for separate integration tools.

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Integrations

Integrate Google Analytics + Facebook, fast

Boost lead generation through more-efficient ad campaigns with powerful Google Analytics + Facebook integrations on the low-code Tray Platform. Using our platform, anyone can quickly build game-changing, API-level integrations in minutes, without relying on IT. Just drag and drop together Google Analytics and Facebook and any other go-to application in your tech stack.

Need Facebook + Google Analytics connectors to improve your return on ad spend (ROAS)? Our platform lets you seamlessly flow data wherever you need to maximize productivity and unsilo your tech stack. Bi-directionally sync Facebook, Google Analytics, and any other data source, including flat files (such as CSVs), FTP, email, webhooks, and any cloud software.

And no need to stop with integrations. The Tray Platform also empowers you to design robust, multi-step Facebook + Google Analytics automation so you can get the absolute most out of your social media and website analytics data. Now you can build dynamic automated workflows to save hours of manual work and refocus on better ad campaign execution.

Automation

Automate Facebook + Google Analytics

You can improve campaign performance by auto-syncing ad and analytics across multiple tools to generate actionable insights and better target relevant prospects. Or, you can combine social media analytics with web analytics to generate unified reporting across important channels such as social, web, and others. With the Tray Platform, anything is possible.

Whether you work in sales, marketing, revenue operations, or any other team, you can rapidly scale business-critical social media and website analytics processes using Facebook + Google Analytics automation. Design automated workflows to up-level your social media engagement and convert more leads, faster.

Our full suite of pre-built connectors, data helpers, and custom logic operators lets you build fully customized automation to meet your unique business needs. Deeply connect Facebook, Google Analytics, and any of your favorite tools, including your CRM, data warehouse, business intelligence tools, CMS, SEO tools, marketing automation platform, customer data platform, and more.

Use cases

Any Google Analytics + Facebook use case

Our platform is easy to use for anyone needing to quickly stand up robust integrations. The Tray Platform can also handle heavy-duty data jobs pushing billions of records daily. Plus, no matter how your data needs change, our elastic, serverless architecture ensures your workflows will scale with them.

Harness the power of advanced Google Analytics and Facebook automation to elevate your social marketing. Need to sync web traffic metrics with ad campaign data to surface valuable insights that help you craft more-powerful social media messaging? Need to streamline campaign execution by batch-creating custom Facebook audiences based on website activity? Need to boost ROAS by syncing real-time CRM data to automatically update exclusion lists? We can automate any use case since we integrate with any application, including Salesforce, BigQuery, Crunchbase, Semrush, Zendesk, HubSpot, Typeform, ADP, and more.

Thanks to our enterprise-grade security, IT leaders trust us with even their most sensitive data. We’re SOC 2 Type 2-certified, and compliant with all major data privacy regulations, including GDPR, CCPA, and HIPAA.

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Google Analytics and Facebook Connector Details

Google Analytics

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UsesMarketing

CategoryAds and Analytics

Connector TypeTray Connector

Operations

List accountsList accounts (ddl)List dimensions (ddl)List goalsList columns (metrics and dimensions)List metrics (ddl)List profilesList profiles (ddl)List segmentsList web properties (ddl)Run reportList web properties

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Facebook

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UsesMarketing

CategorySocial Media Management

Triggers

List pages managed DDLSubscribe to Lead Gen Ads

Connector TypeTray Connector

Operations

Create custom audienceCreate postDelete audience membersDelete custom audienceGet adGet business userGet ad accountGet ad account insightsGet ad insightsGet adsetGet adset insightsGet audienceand 12 more...

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The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.
David Dorman, Director of Growth and Demand Generation