Use the Tray Platform to implement powerful automation in SEO reporting, keyword research, competitor analysis, and more. Our SEMRush connector can bi-directionally sync data throughout your tech stack—even to your web analytics platform, other SEO tools, paid search tools, and data warehouses.  

Whether you work in SEO, paid search, demand generation, revenue operation, IT, or any other role across the organization, you can integrate and automate mission-critical applications, including SEMrush, at the API level. Our pre-built connectors, data helpers, and custom logic operators can help you streamline your SEO and paid efforts through automation.   

You can easily create white-labeled reports for your clients or internal stakeholders, pull search data across all the SEM tasks you have, or sync keyword data with a data warehouse for more-actionable insights. You no longer need to be a developer to harness the power of APIs and automation.

Any business user can rely on the low-code Tray Platform to stand up their own custom integrations, but power users can also trust the platform to handle heavy-duty data jobs that touch millions of records. The Tray Platform’s logging and error reporting capabilities ensure easy workflow maintenance, and it’s elastic, serverless architecture enables your workflows to scale as your data needs change. 

Need to query the SEMRush API to pull keywords for your projects in Google Analytics or Google Search Console? Need to regularly pull reports for multiple clients or across many domains? Need to access keyword data and update landing pages directly in your CMS’s database? Our platform is robust enough to handle any process and connect to any tool, including Cloudflare, Google Analytics, and Alexa Marketing Stack. 

IT and technical experts trust the Tray Platform to handle even their most sensitive data. We’re SOC 2 Type 2-certified and compliant with important data privacy regulations such as GDPR and CCPA.