Adobe Target integration + automation

Integrate Adobe Target with any SaaS application or service using the Tray Platform’s universal connectors. Quickly configure them to connect to any API, database, webhook, and more.

Popular Adobe Target integrations

Business professionals that want to integrate Adobe Target with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Marketing Personalization

Connector type

Universal Connector





David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
With the Tray platform you can connect any web service

Integrate Adobe Target to supercharge UX

The low-code Tray Platform empowers you to stand up the rapid Adobe Target integrations you need to hyper-personalize your digital experiences. Regardless of your technical experience, anyone can use our 100% visual, drag-and-drop platform to stand up seamless integrations in minutes, without the need for extensive IT resources. 

Looking for an Adobe Target connector to access data that improves UX and conversions? The Tray Platform makes it easy for you to build custom API integrations between Adobe Target and any data source. We can connect to flat files (such as CSVs), FTP, emails, webhooks, databases, and any cloud-based applications (even using data from within custom fields).

But why stop there? Not only can you use the Tray Platform to stand up integrations fast, but you can also deploy powerful, multi-step Adobe Target automation. Now, you can bi-directionally sync data between Adobe Target and any source to personalize your digital offers using crucial context from across your tech stack. Unlock hyper-personalization at scale to build engaging web pages that convert traffic into revenue.


Effortless Adobe Target automation

Business users in marketing, demand generation, marketing operations, growth operations, and other departments across the organization use the Tray Platform to stand up flexible and scalable automation. Anyone can connect to the Adobe Target API to design automated workflows tailor-made to their business need. 

The Tray Platform gives you the power to architect multi-step workflows that flow data across your tech stack, thanks to our library of pre-built connectors, logic operators, and data helpers. Connect all of your favorite tools, including your CRM, customer data platform, data warehouse, marketing automation platform, product analytics tools, and so much more.

Now, you can personalize your digital experiences using data from anywhere in your tech stack, including product usage insights, customer data, and intent data. You can pull lead data from web forms to personalize content across your website. You can even batch export performance data to unlock more-actionable insights. The possibilities are endless.

Tray Embedded enables teams to scale and increase retention

Any Adobe Target use case, solved

We offer everything power users need to solve their most-challenging Adobe Target use cases. The Tray Platform is powerful enough to handle heavy-duty data jobs that process billions of records daily. And our elastic, serverless architecture empowers you to easily scale your workflows based on your needs. 

It’s never been easier to unsilo your customer data and unlock more-actionable insights. Deeply integrate Adobe Target with popular tools such as Krux, Salesforce, Google Analytics, and Power BI. Need to generate real-time insights on your A/B test performance? You can sync Adobe Target with data warehouses such as Oracle BlueKai, BigQuery, or AWS S3. Need to hyper-personalize landing pages with data from your CRM and customer data platform? You can flow any information you need into Adobe Target to personalize at scale. There are no limits to what you can achieve.

The Tray Platform comes with robust, enterprise-grade security that our customers trust. We’re SOC 2 Type 2-certified and compliant with key data privacy regulations such as GDPR, CCPA, and HIPAA.

Popular Marketing Personalization Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anythingAccess every endpointAutomate any event



Visual and intuitive UX Clicks-or-code automationCollaborative development



Logical operatorsAdvanced capabilitiesReal-time logs



Elastic scalabilityParallel processingLog data storage



Secure (SOC2 II, GDPR, HIPAA)Built-in 2FA + full encryptionRole-based access


Get a Demo

Select the type of demo you’d like

Offer Type (multiple choice)
Privacy policy

Powered by

Customer case studies with