Universal Connector

SAP CRM integration + automation

Integrate SAP CRM with any SaaS application or service using the Tray Platform’s generic connectivity options, such as the HTTP Client, Webhook Trigger, and our Connector Builder. Configure them to connect to SAP CRM and any other API, database, webhook, and more.


Seamless SAP CRM integrations

Follow up with leads faster and win even more deals using custom SAP CRM integrations on the low-code Tray Platform. We make it easy for anyone to connect their CRM to any data source, including FTP, email, webhooks, flat files such as CSVs, and any other cloud application, even using data within custom fields. 

Anyone, regardless of their technical experience, can use our visual, drag-and-drop interface to stand up the SAP CRM integrations they need to connect their tech stack. You won’t need to rely on IT support to build your own custom integrations that flow your sales data, such as prospects, leads, and opportunities across any of your most critical revenue tools.

Arm your sales organization with the tools and processes they need to spend less time on manual tasks and more time building relationships with future customers. Go beyond integrations and design powerful, multi-step SAP CRM automation. Easily build custom workflows that automate time-consuming tasks, such as quote-to-cash, downstream lead follow-up, record updates, and more. Now, you can scale sales productivity, increase sales conversions, and drive higher customer lifetime value.

SAP CRM Connector Details

UsesSales, Marketing
CategoryCustomer Relationship Management (CRM)
Connector TypeUniversal Connector

Minor Configuration Required

There is currently no pre-built and ready to use SAP CRM connector available at the moment.

To get data in and out of SAP CRM, you will need to use one of our universal connectivity options such as the HTTP Client, Webhook Trigger, and our Connector Builder.

The Tray Platform allows us to integrate two very important systems and achieve seamless and efficient workflows. We have also been impressed by how flexible and customer-centric the Tray team is. We’re glad to have a partner that is not only reliable but also easy to work with.

Vice President, Business Systems

Tray.io is the leader in low-code automation

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