Twilio integration + automation

Twilio integrations couldn’t be easier with the Tray Platform’s robust Twilio connector, which connects any services without the need for separate integration tools.

Popular Twilio integrations

Business professionals that want to integrate Twilio with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.





Connector type

Tray Connector


Inbound SMS


Inbound SMS


By connecting our growth stack, we personalized messaging at scale for hundreds of thousands of customers and doubled our engagement rates.

Niels Fogt Senior Director Growth

White New Relic Logo is the leader in low-code automation

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With the Tray platform you can connect any web service

Twilio integrations have never been easier

Empower anyone in your organization to take full control of your API-based cloud communications with custom Twilio integrations. With the low-code Tray Platform, you can connect your Twilio instance with any other tool in your tech stack in minutes, without relying on extensive IT resources. 

Need a flexible Twilio connector to stand up seamless Twilio integrations? Just use our 100% visual, drag-and-drop builder to flow mission-critical data across your Twilio instance and any other data source, including FTP, email, webhooks, flat files (including CSVs), and any cloud application—even using data within custom fields. 

Bi-directionally sync data to support more-engaging and efficient customer communications in any channel. Whether it’s messaging, voice, web-based chat, or video, use the Tray Platform to easily incorporate API-based outreach from Twilio into your products, marketing campaigns, and more. Now, you can scale customer outreach and deliver highly personalized messages to anyone on demand. 


Automate Twilio any way you want

Use scalable and flexible Twilio automation to maximize campaign engagement rates, grow your audience, and deliver seamless customer communications. Now, anyone in your organization, including business users in product, sales, customer support, marketing, IT, business operations, finance, e-commerce, and many other teams can use the Tray Platform to build Twilio automation that streamlines your cloud communications.

With Twilio + the Tray Platform, you can trigger messages based on product performance issues or other events. You can deliver personalized messages across all customer-facing channels. You can even uncover actionable insights that boost engagement rates and improve your messaging strategy. Using our platform’s full suite of pre-built connectors, data helpers, and custom logic operators, you can build highly customized, automated workflows that kick your cloud-based communications into the next gear. 

Create seamless automated workflows integrating Twilio with any of your go-to cloud-based tools, including your helpdesk, CRM, ERP, web analytics platform, marketing automation platform, customer data platform, feedback tools, work management platform, web chat tools, and more. 

Tray Embedded enables teams to scale and increase retention

Unify your customer messages at scale

Take total control of your external communications with powerful Twilio automation. The Tray Platform is easy enough for business users to create their own Twilio integrations and powerful enough to support large-scale data jobs for more-technical users. Our platform can handle data projects that run billions of records every day. Plus, our elastic, scalable architecture means we scale with your data usage needs.

Need to deliver quick, personalized responses for inbound sales emails by automatically surfacing account context from your CRM? Need to onboard customers faster by delivering automated, personalized messages as they engage with your product? Need to scale your customer support capacity with automated messages and callbacks? Need to pull messaging data from Twilio to analyze your performance by channel? The Tray Platform can integrate any of your go-to tools, including HubSpot, Salesforce, Okta, Zendesk, Intercom, Freshdesk, Jira, Microsoft Teams, Shopify, Pipedrive, and many others.

IT and security experts trust our platform’s enterprise-grade security. We’re SOC 2 Type 2-certified and compliant with data privacy regulations such as GDPR, HIPAA, and CCPA.

Popular Telephony Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
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The Tray Platform is...



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Elastic scalability

Parallel processing

Log data storage




Built-in 2FA + full encryption

Role-based access


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