Demandbase integration + automation

Demandbase integrations couldn’t be easier with the Tray Platform’s robust Demandbase connector, which connects any services without the need for separate integration tools.

Popular Demandbase integrations

Business professionals that want to integrate Demandbase with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.




Account-Based Marketing

Connector type

Tray Connector




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David Dorman of Digital Ocean works with

The Tray Platform routes hundreds of thousands of calls and events per day from Segment to our Marketo instance - enabling us to run smarter, more effective campaigns.

David Dorman - Director of Growth and Demand Generation

Digital Ocean is the leader in low-code automation

G2 - Best Meets Requirements Winter 2021G2 - Best Results Winter 2021G2 - Users Most Likely To Recommend Winter 2021G2 - High Performer Mid-Market Winter 2021G2 - High Performer Winter 2021G2 - Leader Mid-Market Winter 2021G2 - Leader Winter 2021G2 - Momentum Leader API Mangement Winter 2021G2 - Momentum Leader iPaaS Winter 2021
With the Tray platform you can connect any web service

Demandbase integrations made easy

Create cohesive and personalized experiences for your target accounts with custom Demandbase integrations on the low-code Tray Platform. Any business user can utilize our 100% visual, drag-and-drop interface to build custom Demandbase integrations in minutes. It’s never been easier to connect to any data source to synchronize your account-based efforts.

Need a Demandbase connector? The Tray Platform empowers you to bi-directionally sync data across your tech stack. You can connect to any data source, including flat files (such as CSVs), FTP, webhooks, databases, and all your favorite tools (even using data within custom fields). Do it all, without needing extensive IT support. 

We can connect at the API level to flow data across your entire tech stack and ensure your targeted accounts receive a compelling sales experience. But why stop there? You can use the Tray Platform to stand up powerful, multi-step Demandbase automation to synchronize your account-based campaigns. Now, you can spend less time on manual work and more time engaging key accounts.


Powerful Demandbase automation

Engage and delight your target accounts with highly personalized experiences at scale using Demandbase automation. Anyone in sales, marketing, growth, demand generation, revenue operations, or any other department across your company can easily create flexible Demandbase automation to orchestrate processes across your entire account-based program. 

Our platform comes with a full library of pre-built connectors, data helpers, and custom logic operators that you can combine to deploy automated workflows that meet your exact needs. We give you everything you need to kick off limitless operations on any custom trigger. You can design powerful workflows that instantly sync target account lists across all of your sales and marketing systems, score and prioritize accounts based on intent data, and even route high-intent accounts to your sales team for immediate follow-up.

With the Tray Platform, you can connect any of your favorite tools to create custom automated processes. Sync Demandbase data with your CRM, marketing automation platform, sales engagement tool, web chat tools, intent data solution, customer data platform, website, project management tools, internal chat tools, and more. Solve any use case and do more, faster with the Tray Platform.

Tray Embedded enables teams to scale and increase retention

Scale your account-based efforts

With the Tray Platform, anyone, regardless of their technical experience, can stand up custom integrations fast. Power users can design heavy-duty data projects that process billions of records every day. Plus, we built the Tray Platform on elastic, serverless architecture, so we can easily adapt to your changing data requirements. 

Need to engage target accounts faster by syncing lead lists across Demandbase, your CRM, your marketing automation platform, and more? Need to automatically consolidate intent data, source contacts instantly, or validate emails in bulk? Need to generate more-actionable insights by syncing campaign data with your analytics stack? It’s never been easier to connect Demandbase with popular tools such as Salesforce, Adobe Creative Cloud, LinkedIn, Gmail, Outlook, Salesforce Pardot, SAP, Marketo, Adobe Experience Platform, HubSpot, SalesLoft, PowerBI, Adobe Analytics, and many more. Automate and integrate any process with the Tray Platform. 

The Tray Platform offers enterprise-grade security, so we can handle even your most sensitive customer data. We’re SOC Type 2-certified and compliant with data privacy regulations such as GDPR and CCPA. 

Popular Account-Based Marketing Connectors

Make anything happen See in action

Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll
  • Copper trusts with their automation
  • Digital Ocean is a happy customer of
  • InVision
  • Demandbase marketing department depends on
  • Udemy
  • Outreach
Meet more automated organizations >

The Tray Platform is...



Connect to anythingAccess every endpointAutomate any event



Visual and intuitive UX Clicks-or-code automationCollaborative development



Logical operatorsAdvanced capabilitiesReal-time logs



Elastic scalabilityParallel processingLog data storage



Secure (SOC2 II, GDPR, HIPAA)Built-in 2FA + full encryptionRole-based access


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