It’s your process. Automate it the way you want—across any Cloud stack. You are limitless.

Tray’s sophisticated, flexible API automation platform works so fast. Your team members quickly become citizen automators who have the power and knowledge to integrate the services they use every day for amazing innovation, and ultimately growth.

What is designed for you? A clicks-not-code configuration for ultra-fast setup and a quick ramp-up experience for users, leading up to a rapid time to value.

Our flexibility makes anything possible

Like snowflakes, no two processes are alike. They deserve the flexibility of Tray, which lets you configure the most complex workflows, integrate any application, and add customized logic for strategic competitive advantage. has the flexibility to integrate the data and the fields that we needed. Whatever we ask seems possible.
Shane K.IT Director

Make a deep connection with any web service

Grab the most data from a service with ease.

Our Universal Connector lets you connect to any SaaS app

If your app has a RESTful API (and most do), we can connect to it.

Connect wickedly fast with pre-built connectors

Sync to any Cloud app on our growing list of connectors.

Full API access - including custom fields

Find every last bit of data, including custom fields. Leave no data behind.

Don’t interrupt! Flow well with connector versioning

Prevent a lapse if an API ever changes with Tray’s unique approach.

Automated retries

We will retry failed requests to keep your workflows running smoothly.

What’s your first move? Authenticate securely, quickly.

Before you integrate, you must authenticate. Get secure access fast.

Authenticate any API

Credentials, Tokens, OAuth. No problem. Read our documentation.

Control permission scopes

Manage access to certain parts of your apps’ API with check boxes.

Take a shortcut with Tray’s API credential keychain

Manage access to all of your cloud apps in a central space.

One tool; multiple authentications

Access several accounts for the same tool or for sandbox and production.

Multiple authentications per workflow

Build complex workflows that access multiple accounts.

Automate any event

Tray triggers “listen” for events in your apps, then create workflow automations.

Saas Service

Events from your Cloud app proactively send out a signal to Tray when data changes.


If you need the extra flexibility you can trigger workflows using a unique Webhook URL.


Create custom web forms and trigger your workflows upon their submission.


Test your workflow at your own convenience.


Grab data from a service at a specified time or interval.


Callable triggers break up a workflow and call them from another workflow.


Business people often don't have dev resources. Tray democratizes automation and empowers any team member to integrate apps and automate processes oneself.

Tray provides me the ability to work independently without requiring dev resources.
Ben CmejlaSpecial Projects, First Round Capital

Easy, intuitive interface

Tray is designed to be easy enough for team members to learn without coding skills.

Ready-to-go (aka: pre-built) automation templates

In a few clicks, configure multi-step workflows via an online wizard for many popular automations.

No downloading necessary

Tray is 100% web-based. Our front end is built with react.js for a fast UI and complex workflows.

Workflow builder: drag, drop, done

Configure automation with an easy drag-and-drop workflow editor.

Dashboard for the quick overview

Check workflow success without manually inspecting each one.

Loop and branch highlighting

Quickly identify items that are part of a particular workflow enclosure.

Workflow labeling and search

Easily find the one workflow you need out of hundreds.

Point-and-click data field selection

Dynamic output schemas make it easy to select the fields to connect.

Seeing double? Clone workflows

Clone and modify workflows to save you time.

Automatically format data with useful helpers

Transform data across different software with ease thanks to these helpful operations.


Encrypt and hash data so you know it’s safe.


Run basic arithmetic on number values in your workflow.

Date & Time

When different apps use different date formats, you can too.


Easily extract data from any object.


Retrieve data and manipulate items in a list with simply named operations.


Filter, format, and transform strings.

Expert support, documentation, and training at your fingertips

Integrations are business critical. That’s why we’re there right alongside you. We’ll help you get up and running, answer questions, provide tips and do almost anything to grow your success.

Customer success

Our customer success engineers have computer science degrees, are deeply experienced and they’re fun.

Attentive and helpful support

Call us or send an in-app chat request for a quick turnaround time.


Read step-by-step instructions and tips in our knowledge base.

Built for enterprise

Power users can integrate apps and automate processes using preferred languages and tools.

Tray is the most powerful way to automate the web, tap into any API endpoint, and use nested conditionals.
Seth FamilianFounder + Principal, Familian&1

Re-invent processes with flexible logical operators

Build complex multi-step, multi-app workflows with powerful conditional logic.

Boolean Condition

Use powerful “if/then” logic and run part of your workflow only some of the time.


Compare a single value against multiple different options and follow the match.

Loop collection

Extract fundamental key data points out of arrays or objects.

Data storage

Store data for recall between steps.


Write custom code and execute a block of JavaScript code synchronously or asynchronously.

HTTP client

Make a REST-based request to a specified URL.

Call workflow

Break up large workflows, pass data between workflows, and reuse one workflow in multiple workflows.


Set a time delay on an event to begin when you need it.


Use the template connector to pass data through a mustache template.

FTP Client

Download a file or list all files in a directory on both FTP and SFTP servers.


Get CSV file details, get rows from CSV files and parse CSV text.

Send mail

Use a workflow to send emails to yourself or anyone else.

Dev friendly capabilities

Get the functionality that your friends in dev or IT will appreciate.

Database connectors

Connect Postgres, AWS S3, Base, Firebase, MySQL, Redshift, etc.

Real-time logs

Run logs in real-time to spot small issues quickly.

Advanced debugging of logs

Search and filter logs on any property for fast debugging.

Customizable log retention

Customer defined log retention time to comply with your security policies.

Map data between historical steps

Use the data from any previous workflow step later in your workflow.

List handling

Lists at higher scale, including pagination, and volume.


Tray grows with you, so you never outgrow it. You will never incur switching costs or have to deal with limited tools. We are there for you to help you grow. is the modern-day router of data between our marketing and sales tools. Unlike most integrations, with we're able to easily and logically transform Segment's firehose of data into a meaningful format Marketo can ingest. With nearly a flip of the switch and zero engineering resources, routes hundreds of thousands of identify calls and events per day to our Marketo instance - enabling us to run smarter, more effective campaigns.
David DormanDirector of Marketing and Demand Generation @ DigitalOcean

The Tray platform is built to scale

We have taken great care to provide a platform and features that scale with your business.

Infinite scalability

Scale up or down for an unlimited number of workflow tasks.

Data storage

When building workflows, it is helpful to store data temporarily.

Real-time workflow processing

Never a delay in the scheduled start time of the workflow or its execution.

Log data storage

We store log data for you to inspect workflows that executed in the past.


Know when a workflow process fails; customize how alerts are triggered.


See our Trust page for full details of security measures.

Speed of innovation gives you a competitive advantage

Tray releases enhancements daily.

Multi-user access

Manage user access and permissions.