Integrate any data for the best data enrichment
The Tray Platform connects any source like websites, forms, social, firmographics, events, and affiliates into lead enrichment workflows, and flows enriched data to any app in your MarTech stack, such as marketing automation, CRM, or analytics.
Complete lead enrichment control. Totally intuitive.
Use our drag-and-drop builder to visually create automated workflows that include business logic such as conditionals, lookups, loops, matching, mapping, and appending rules. We give you the flexibility to route data to and from every app and database.
A single automation solution for every funnel stage
No more data silos. The Tray Platform intelligently connects any marketing and sales process, including lead enrichment, uploads, matching, routing, deduping, scoring, and more, seamlessly flowing data across any cloud-based apps. Work faster and smarter, using a single centralized platform for any integration or automation.
Work directly with your existing marketing and sales stack
Stop breakages between highly customized instances of CRM, marketing platforms, and other apps. The Tray Platform works with any standard or custom field in any application. We let you change mappings, sources, fields, and rules on-demand.
Rapidly scalable. Simple to use.
We built The Tray Platform to scale. Whether you face dozens of lead sources, spiraling volume, hundreds of fields, or refreshing hundreds of thousands of existing leads, our automation engine crunches them fast and frequently. No manual effort and no waiting.