Personalize email at scale
Email personalization is impossible to perform manually at any scale. The Tray Platform is built on elastic, serverless architecture to flow any volume of data between your marketing automation platform or outbound apps and the rest of your tech stack.
Integrate customer data for email personalization
The Tray Platform deeply connects your tech stack at the API level so you can use valuable customer intelligence from any source, including marketing apps, CRM, and outbound to refresh customer status details and always deploy highly personalized email marketing to the right person at the right time.
Deliver personalized messaging across the entire customer journey
Email personalization doesn’t end at the top of the funnel. The Tray Platform integrates your entire tech stack across pre-sales and post-sales cycles to incorporate top-funnel marketing touches, pre-sales conversations, and even customer support and helpdesk requests. Personalize email for early-stage prospects, new customer onboarding, and longtime customers to drive more opportunities, win more deals, and retain more happy customers.
Create and automate personalized email campaigns, yourself
The Tray Platform’s easy-to-use, 100% visual builder requires no coding experience. Business professionals in marketing, sales, customer support, and many other roles can build their own automated email personalization workflows that deliver g personalized emails to thousands of customers.