Unleash your marketing data to enhance every campaign
What if you could use any marketing data, such as account intelligence, customer segmentation, or preferences data to automatically boost every campaign? The Tray Platform lets you flow data among all your marketing apps to boost campaign performance across your funnel. Easily build workflows to enrich and route leads with dynamic business logic based on any of your marketing data...so every campaign is powered intelligently by up-to-the-minute data.
Turn your marketing data into real analytics
The Tray Platform makes it simple to connect any marketing tool and flow campaign data into any cloud data warehouse, such as Redshift or PostgreSQL, and any analytics tool, such as Tableau or Looker. Quickly and visually combining your campaign data with renewals, customer success, or external data for total prospect and customer analysis. Rapidly generate unified dashboards without having to hunt for marketing data from multiple sources.
Integrate any marketing data anywhere in your stack. Fast.
You need leads and lists, campaign results data, and outside prospect intelligence data like demographics, and firmographics delivered to specific apps in specific ways. Without the spreadsheets or manual copy-paste. The Tray Platform automates the entire process of routing and remapping data anywhere across your stack.
Intuitive automation flows marketing data better and faster
Your marketing data is siloed in databases, flat files, and custom fields across apps. Point-to-point integrations, such as syncing email address changes and unsubscribes, are brittle. The Tray Platform provides instant, robust connectivity, with flexible workflows you can schedule to run in real time, using conditionals, branching, and looping. We put the flow of marketing data between any app or database on cruise control.
Upgrade marketing data to a 360-degree customer view
Integrating dozens of apps to get a full view of the customer journey doesn’t have to be painful. The Tray Platform instantly maps to all marketing, customer, financial, renewals apps, even product usage data. Our drag-and-drop workflow builder lets anyone connect, combine and transform data for a complete customer view, visually, in just minutes.