April 11 2019
Scale at your speed with Analytics
Greetings, Tray users! We’d like to take this opportunity to share an update on how we continue to focus on helping you grow at scale with our new feature, Tray Analytics.
As we continue to work with successful enterprises and rapidly-growing businesses such as Segment, DigitalOcean, and Outreach, we increasingly see the importance of offering an integration and automation platform that’s fundamentally built to scale with companies’ unique needs, usage patterns, and collaborative style - both for their current workflows, and into any future operations they might grow into. That’s why we’re unveiling Tray Analytics, to help individual citizen automators quickly and easily gauge their Tray usage and workflow statistics while getting a bird’s eye view of their workflow health.
Enterprise-class automation requires a more-scalable approach
We consider ourselves fortunate enough to work with some of the smartest brands in the world across a variety of different business verticals, including media firms like Vox Media, advertising experts like AdRoll, and healthcare companies like Northwell Health. While our customers are all very different, one common thread we’ve observed among them is that despite their differing operations, all have the potential - as well as the need - to grow at scale.
Pay for success, not access
To that end, we’ve built Tray and our new Analytics feature to empower businesses to grow at their own speed. This is why we have purposely avoided tethering our business model to archaic practices such as selling individual logins/seats on Tray, or selling individual connectors a la carte. We’ve found that pricing models that gate individual or team access tend to discourage tinkering and experimentation, and ultimately, stifle growth. This is why we’ve built our business model to allow access to all connectors. And for team leads, we’ve added controlled access to enable administrators to avoid accidental overwrites and other mishaps.
“Outreach is scaling fast, and we need a platform that will scale with us,” said Dan Ahmadi, Director of Demand Generation. “Tray takes a unique approach here: making everything available up-front - connectors, operators, conditional logic - immediately unlocking Tray’s full potential. And with Analytics, I can quickly and easily track our progress, and manage our growth intelligently.”
Analytics gives you the visibility to move faster
We built the Tray platform to be adaptable and scalable. We want to enable you to grow at your own pace, with full access to any connector in the Tray platform, as well as multi-user access to your account via Teams. And using Analytics, you can intelligently manage your usage and monitor your workflows at a glance:
Now that we’ve expanded our functionality with Analytics, we’re looking forward to making Teams even more valuable with direct collaboration features that are right around the corner. We’ll have more details about that very soon.
As always, thank you for using Tray!