Support, learning, & community: the Tray customer experience

    Magic Quadrant
    Customer Experience
    Tray Academy
    Tray Community

    Automation isn’t just a way to streamline monotonous tasks and enhance efficiency in the workplace, but it also holds the power to radically transform entire sectors, create new job opportunities, and ultimately reshape the way we work. That’s why it’s critical for anyone on their automation journey to have a top-tier support system.

    For us at, we see automation as a discipline ripe with potential. The most successful organizations evolve along an automation maturity curve, starting with simple, single-task automation and progressing towards more sophisticated, complex automation systems that can handle multiple tasks and decision-making processes. So as we gaze into the future, we’re convinced that automation will become an indispensable skill for business professionals in every field. That’s why our mission is to set you up for success with an unparalleled customer experience that not only helps you solve the use case you came to Tray to address, but also helps develop the skills required to run an automation practice inside your organization.

    In general, Tray's support really blows most software companies out of the water.

    Ben Ramos, Founder -

    And our customers agree. In the 2023 Gartner Magic Quadrant report for iPaaS (in which we were the sole challenger among 16 iPaaS vendors), Gartner spotlighted the customer experience as a distinctive strength, stating: “Customers have provided positive feedback via Peer Insights about, including the quality of its technical support, its platform’s overall capabilities, its ease of integration using standard APIs and tools, and its citizen integrator user experience.

    We’re even prouder of our 96% Willingness to Recommend rating on Peer Insights. So we thought we’d take a moment to talk about how we invest in the customer experience - and what prospects and new customers can expect when they partner with us. 

    Personalized support balanced with a self-guided learning path

    The approach to customer support

    You’ve heard all the statistics and the cliches. Retention is cheaper than acquisition. He profits most who serves best. While undoubtedly accurate, these notions fall short of our mission to deliver an unmatched experience for prospects and customers.

    At, customer support goes beyond being a priority; it's a fundamental component of our purpose. As mentioned, we believe automation is a skill to be cultivated, and the organizations that actively develop their automation endeavors are those that reap the most rewards. As purveyors of automation, we bear the responsibility to ensure you are able to reap its benefits. That means delivering a tailored, human-centric experience for our customers from day one. Here’s what a few of our customers have to say about their experience with the support team:

    Accurate, professional, and personable service as always from the team!

    Ada Weeks, Senior Technical Support Engineer at AppNeta

    A self-guided learning path for all users

    Offering personalized support is really only half the recipe for a great customer experience. It must be balanced with a self-driven learning path. In fact, when evaluating a product, buyers who experience a go-at-your-on-pace education experience are 147% more likely to buy. 

    To assist customers (and really anyone intrigued by automation platforms) in initiating and automating workflows with Tray, we've established Tray Academy. Available to anyone, we offer comprehensive, self-paced courses that encompass everything from the fundamental principles of workflow construction to more sophisticated architectural concepts. Devised to swiftly bring users up to speed, our ultimate objective is to enable anyone to effortlessly create, strategize, and implement their Tray automations with utmost efficiency and minimal delay.

    tray academy home

    Tray Academy offers several self-guided courses to help you ramp up your automation skills.

    A hands-on trial experience with no strings attached

    For the more enthusiastic, you can start building right away with a free trial. Paired with our Academy and comprehensive documentation, you can explore automation's potential at your own pace. Should you have any questions or simply wish to discuss your ideas further, we offer Office Hours with our seasoned builders. These experts know the Tray platform like the back of their hand and are ready to assist you with your specific use case or address any inquiries you might have.

    A community of automation experts and resources at your fingertips

    A hub for collaboration, learning, and innovation

    Undoubtedly, our greatest source of pride is the Tray Community, a dynamic and cooperative Slack community where Tray users and employees converge to express their enthusiasm for automation. With a growing membership of over 1500 individuals, this community constitutes an invaluable asset for anyone looking to learn, exchange ideas, and engage on all aspects of Tray and automation. It provides a forum where members can learn about automation best practices from colleagues in the industry. From people seeking advice on constructing workflows to customers offering product feedback and suggesting new features, the community truly epitomizes the essence of our vision – a place where automation is a priceless skill that enhances the functioning of departments throughout the organization.

    A team of automation experts

    The Builder Solutions Team at is a group of genuine product gurus with unmatched expertise. Regardless of whether you're a super builder or newcomer, the Builder Solutions Team serves as a go-to resource for everything automation-related. With office hours open to both customers and trial users, their guidance and support are available whenever you need them. The team also hosts monthly builder workshops, where you can discover new features, pick up useful tips, and connect with fellow automation enthusiasts. 

    Their involvement isn't limited to the community either; they actively participate in external communities ranging from RevOps to marketing and sales operations. Armed with their unique insights, they're prepared to help you take your operations to the next level. 

    I needed a path to ‘grow into’ the workflow tool and build out the value before I started paying major high prices. The team at Tray really understood that and offered incredible customer service where I could work 1:1 with a Tray expert and knock out some really complex stuff, or just simply check my work.

    Andrew Boeger, Director of IT, Vivun

    Ready-made templates to jumpstart your building path

    We recognize that despite having Tray Academy, thorough documentation, and specialist office hours at your disposal, confronting an empty canvas can still be intimidating. That’s why our Builder Solutions team built 80 unique, ready-made templates so customers can effortlessly import, customize with their specific business requirements, and start using. Our templates covers a wide range of common and popular use cases, with each coming with detailed setup guidance. 

    Unlocking automation success with exceptional customer experience

    At, we are committed to offering a comprehensive and exceptional customer experience that empowers you to harness the full potential of automation. Through our personalized support, self-guided learning paths, hands-on experiences, and the ever-growing Tray Community, we aim to equip you with the tools, resources, and knowledge necessary to excel in your automation journey. By partnering with us, you gain access to an extensive network of experts, insights, and best practices that can elevate your operations to new heights. If you’re interested in learning more, please check out our demo options. 

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