How to automate the lead lifecycle

How to automate the entire lead lifecycle

Learn how to drive more conversions, faster with automation

Slow follow-up makes leads 700% less likely to convert, research shows. Industry leaders such as Outreach, AdRoll, and DigitalOcean use automation to save 100s of hours, hyper-personalize messaging, and drive 13% more sales meetings. With this guide you'll learn how!

What’s in the guide?

  • Marketing Metrics: What you need to know now

  • How marketing analytics help marketers win

  • How to automate web analytics for marketing

  • How to automate marketing metrics

  • Takeaways

You’ll learn these valuable tactics

  • Unify any marketing data from any source

  • Integrate marketing data with data warehouse

  • Combine analytics + automation + BI

  • Instantly share reporting with relevant teams symbol the motis


We believe that any business professional should be able to easily connect their entire cloud software stack and automate complex processes in order to scale their growth.