Master Account-Based Sales Development

Interactive insights from ABSD innovator Lars Nilsson

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Lars Nilsson headshot

Lars Nilsson

Advisor True Ventures

Karan Singh headshot

Karan Singh

COO, Co-Founder SalesSource, LLC

J. Ryan Williams headshot

J. Ryan Williams

Founder SalesCollider

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The pioneer of Account-Based Sales Development (ABSD), Lars Nilsson has 20+ years of experience cultivating successful inside sales operations as a sales executive at four companies that went public (Cloudera, ArcSight/Hewlett Packard, Riverbed Technology and Portal Software). Join him and experienced sales leaders Karan Singh and J. Ryan Williams to master ABSD, future-proof your sales strategy with smart data governance, and scale up your sales team as you grow your outbound response rates and consistently win bigger deals.

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About Tray.io

About Tray.io

We believe that any business professional should be able to easily connect their entire cloud software stack and automate complex processes in order to efficiently scale their growth.