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Master Account-Based Sales Development

Interactive insights from ABSD innovator Lars Nilsson

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Lars Nilsson headshot

Lars Nilsson

Karan Singh headshot

Karan Singh

J. Ryan Williams headshot

J. Ryan Williams

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The pioneer of Account-Based Sales Development (ABSD), Lars Nilsson has 20+ years of experience cultivating successful inside sales operations as a sales executive at four companies that went public (Cloudera, ArcSight/Hewlett Packard, Riverbed Technology and Portal Software). Join him and experienced sales leaders Karan Singh and J. Ryan Williams to master ABSD, future-proof your sales strategy with smart data governance, and scale up your sales team as you grow your outbound response rates and consistently win bigger deals. blog post cover image

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