Modern Lead Lifecycle Pipeline: Lead Attribution & Scoring

In this on-demand webinar, hear lead attribution and scoring best practices from operation leaders at SaaScend and Tray.io. No matter how difficult it is to accurately score and attribute leads, it's incredibly important to figure this out so your organization doesn't waste time on unqualified prospects.

Learn:

  • What are the first principles of lead attribution?

  • What's a foolproof way to initiate lead scoring at my organization?

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Niels Fogt of New Relic explains personalization at scale

Niels Fogt

Sr. Director, Growth Marketing

Tray.io
Stephen Stouffer

Stephen Stouffer

VP of Marketing Operations

SaaScend