Automate on!

Automate on!

The state of automation

Automation is growing as a business priority. At the same time it’s a very broadly defined concept, and an often misunderstood approach to driving speed, efficiency, and growth. To get a better understanding of the changing landscape of automation, we surveyed 200 business professionals across 13 industries. We dug into their key business initiatives, the state of their technology stacks, and how they leverage automation to deliver better business outcomes.

Survey demographics

2020year
13industries
10departments
200professionals

We surveyed a wide range of professionals across organizations in North America. Respondents represented 10 organizational departments across 13 industries.

Financial Services

Healthcare/Pharma

Manufacturing/Industrial

Retail/Ecommerce

Technology

Advertising/Marketing services

Media/Entertainment

Telecommunications

Business Services

Education

HR/Staffing services

Real estate

Travel/Hospitality

Growing technology stacks create a lot of manual work

0%
of professionals use more than 5 different business applications every day
0%
spend more than 3 hours a week manually moving information between these applications

Hours per week spent manually moving information between applications

Automation initiatives lack structure

0

companies implement some level of workflow automation

0

automations implemented on ad-hoc basis with no budget

The majority of companies do not have formal, funded automation programs in place

Automation is not an IT function

Functional leaders have primary decision-making and implementation responsibility for automation projects

Decision-making
Implementation

Department leaders

Company leaders

Operation leaders

IT/BizTech leaders

General Ops leaders

Want to see more findings?

Download the full report to learn more about successful automation approaches, business outcomes, and specific recommendations you can use to put the findings into practice.

AdRoll
Iterable
Demandbase marketing department depends on Tray.io
Zendesk
Intercom
Fico