Drive more account-based marketing pipeline with automation

Amplify account-based marketing with data-driven account selection, lead-to-account matching, and account-based advertising.

What is account-based marketing built on?

Data flowing through an efficient, reliable target account structure. But 5% of your database loses accuracy monthly, and without clear rules and processes to segment audiences, select accounts, match leads to accounts and route them to sales, and intelligently advertise to strategic prospects, account-based marketing tactics fail.

The Tray Platform syncs ABM programs to auto-refresh target account data from any source, so your database is always up-to-date. Enhance ABM with powerful custom logic to identify and prioritize target accounts. Integrate account-based advertising with your stack to measure full-funnel performance and ensure your ABM programs engage key decision makers and drive more pipeline.

integrate your processes with the Tray Platform
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Featured Partner
Zendesk logo - Tray.io partners page

Cloud-based customer support platform Zendesk uses the Tray Platform to integrate crucial processes for support queue management, alerting, and many more.

Finally, a single automation solution for all your programs

Easily keep track of every single ABM program you run. The Tray Platform’s powerful automated workflows are proven for any account-based marketing process and use case, including enrichment, uploads, matching, routing, scoring, and more.

Rapidly build data-driven account selection

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.

Flawless lead-to-account matching

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.

Flawless lead-to-account matching

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.

Flawless lead-to-account matching

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.

Rapidly build data-driven account selection

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.

Flawless lead-to-account matching

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.

Flawless lead-to-account matching

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.

Flawless lead-to-account matching

Identify, select, and prioritize target accounts for your ABM programs with objective, data-driven criteria. Use our flexible custom logic operators to intelligently segment audiences and enrich lead and account lists with firmographic and demographic details.