Execute demand generation strategies faster, more effectively, and at scale
Automate powerful marketing strategies such as lead-to-account matching, lead scoring, and even account-based marketing with the Tray Platform. Run more-targeted, data-driven campaigns that zero in on the hottest leads. Build custom lead nurturing workflows that more-effectively nurture leads based on specific inbound channel and funnel stage. And run hyper-personalized campaigns across multiple customer personas and lifecycle stages to increase engagement at scale for audiences of any size.
Drive the most campaign ROI with automated lead generation workflows
Boost leads, conversions, and grow pipeline by connecting all your lead generation automation tools. Marketing professionals trust the Tray Platform to drive more campaign ROI by automating time-consuming demand gen processes at scale. Intelligently automate lead uploads, instantly route leads through any enrichment or scoring app, and flag leads for correct attribution. By automating lead-to-account matching, routing, and follow-up in real time, marketers drive more-responsive campaigns that lead to higher conversion rates and more opportunities for sales to win deals. And they can use automation to holistically scale campaigns - and pipeline growth - as their audiences grow.
Orchestrate multi-stage campaigns with centralized campaign data
The Tray Platform’s seamless connectors let you confidently unify all marketing data across your demand generation tools and databases. Map in any standard or custom field, and break through traditional integration and automation roadblocks with totally visual construction, flexible triggers, advanced conditional logic, and powerful, multi-level loops. The Tray Platform automates data transfer, enrichment, and routing for even the most complex multi-channel campaigns so you can focus on demand generation strategies and driving higher ROI.