Reverse ETL goes mainstream: What you need to know
Finally, you can operationalize modern data warehouses like Redshift and Snowflake, with an API-first approach that elastically scales to support high-performance query processing. See why Reverse ETL enables key marketing initiatives like personalization, engagement, lead management, and more.
What you’ll learn:
Why Reverse ETL is now critical for business teams
How FICO uses Reverse ETL to improve campaign performance
Critical capabilities and strategies to enable Reverse ETL