Reverse ETL goes mainstream: What you need to know

Finally, you can operationalize modern data warehouses like Redshift and Snowflake, with an API-first approach that elastically scales to support high-performance query processing. See why Reverse ETL enables key marketing initiatives like personalization, engagement, lead management, and more.

What you’ll learn:

  • Why Reverse ETL is now critical for business teams

  • How FICO uses Reverse ETL to improve campaign performance

  • Critical capabilities and strategies to enable Reverse ETL

Reverse ETL