Tray Embedded


Start anywhere and scale your customer integrations offering with Tray Embedded editions.

Embedded Standard

Integration Manager Only

Deliver customer-specific integrations, fast

  • Projects

  • Integration Manager Workspaces

  • Connector Builder

  • No Add-Ons Offered

Embedded Professional

Productized integration experiences

  • Solutions development with Tray Embedded Native

  • Standard Configuration Wizard

  • Tray Platform Starter Package

  • Add-Ons Available

Embedded Team

Seamless integration delivery at scale

  • Advanced configuration wizard

  • Log streaming

  • Single Sign-on (SSO)

  • Add-Ons Available

Embedded Enterprise

Enterprise-ready compliance and security

  • On-premise connectivity

  • High Concurrency

  • Regional hosting

  • Custom log retention

  • Add-Ons Available

Integrations priced by volume

Demo Platform

Pervasive connectivity

Connector library access

per integration fee

per integration fee

Connect to any API

Custom-built connectors



On-prem support


Flexible white-labeling functionality

Customizeable URLs

Project editor

Embeddable configuration wizard

Programmatic access to connector library

GraphQL orchestration APIs

Configuration wizard API extensions

Managed end-user authentication flows

Solution editor

Import/export solutions

Powerful, yet intuitive low-code builder

Drag-and-drop workflow builder

Real-time logs

Advanced debugging

Workflow and step descriptions

Point-and-click data field selection

Shareable workflows

Clone workflows

Automation template library

All data helpers: date & time, text, lists, and more…

Advanced integration development and management

Environment promotion

Log streaming

Usage analytics dashboards

Error-handling and reporting

Real-time logs

Advanced debugging


Data mapper

Cloud data storage

List handling

Database connectors

Audit trail

Rollback history

Automation APIs

Customizeable log retention

Powerful business logic for complete control

Error handling

Boolean conditions



Callable workflows

CSV editor

CSV reader

Data storage

SFTP/FTP client

All logic helpers: delays, break loops, converting XML to JSON and more

Enterprise scalability and processing

Elastic scalability


API retries

API queuing

Big data processing

Cutting-edge security features

Complete database encryption

Network security

Two-factor authentication

Roles-based access controls

Comprehensive compliance with industry standards

SOC 2 Type 2

GDPR Compliance

HIPAA Compliance

Penetration testing

Legal reviews

Security reviews


Custom SLA

We’ve got your back with Support and Professional Services options

Guidance, support, training, consulting, and implementation options that are designed to ensure your success.


What is the difference between Integration Manager, Native, and Embedded?

Tray Embedded is our unified service for product, services, and sales teams. It comes in two editions that are tailored to match the ways in which software companies deploy integrations: Integration Manager and Native. Integration Manager is built on the Tray builder and is designed to enable sales and services people to rapidly build bespoke integrations for customers. Native is also built on the builder but comes with innovative white-labeling functionality to enable product and engineering folks to embed integrations into their product UI.

What are the typical use cases for Integration Manager?

Customers use Tray Embedded Integration Manager to help them meet the third-party integration needs of customers. Generally, professional services teams will use Integration Manager as their platform for building, managing, and maintaining integrations for customers. Sales engineering teams also use Integration Manager to quickly prototype third-party integrations during sales cycles.

What are the typical use cases for Native?

Customers use Tray Embedded Native to provide a branded, self-activated third-party integration experience for customers. Typically, Native is deployed within an integration marketplace built out as part of the product UI. End users can self-select integrations to enable and configure with just a few clicks.

What software can the Tray Embedded connect to?

Tray Embedded can connect to practically any software that has an API - including REST, SOAP, and GraphQL-based APIs. It can even process CSV files of any size for customers that use software with limited API support. Customers also value Tray Embedded’s ability to connect to databases and extract important data to use within integrations and workflows.

What is the embeddable configuration wizard?

The configuration wizard enables Tray Embedded Native customers to build a fully white-labeled, self-service integration experience. Once an integration is built in the Tray builder (ex: an integration between your app and Salesforce), you can present the integration to end-users (usually via an integration marketplace). Upon selecting to enable an integration, end-users are prompted by the configuration wizard to input the login credentials for their account (in this case Salesforce). They’re then walked through a set of configuration steps that you pre-define within the solution editor. Once the user has activated an integration, the configuration wizard interfaces with the Tray builder via API.

What is the solution editor?

The solution editor is an interface provided within your Tray Embedded Native account that enables you to define the configuration steps that end-users will follow to enable integrations in the configuration wizard.

What is the difference between Tray Automation Platform and Tray Embedded?

Product, services, and sales teams use Tray Embedded to provide integrations for their customers. It comes in two editions: Integration Manager and Native. Tray Automation Platform is a workflow automation platform that helps marketing, sales, HR, finance, operations, IT, and other internal teams integrate applications across their stacks and automate core business processes.

What is a workflow?

Workflows are a key part of Tray Embedded. If you are building an integration to pass data between different services, you'll be using a workflow to do it. Workflows can have just a few steps or hundreds of steps that integrate different services to automate processes both simple and complex, at scale. It depends on the process you are trying to automate.

What are automation templates?

Tray Embedded offers templatized workflows for popular integrations in our growing connector library. You can simply activate a template, authenticate using your own login credentials, customize the workflow as needed, then turn it on. Templates are the quickest way to get a workflow up and running.

What is the drag-and-drop workflow editor?

Tray Embedded offers a visual way to build integrations and workflows. Our builder lets you build integrations simply by dragging and dropping together integrations. You can also use logical operators to trigger events and directly connect your entire tech stack to create sophisticated and powerful automated processes.


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