Marketing teams are taking control of an ever expanding technology landscape. Discover key trends and technology best practices from 230+ marketers including:
- How to juggle dozens of marketing activities by multiple team members and initiatives
- The correlation between integrated technology solutions and efficient workflows
- The shift in who is driving technology buying decisions
- How much incremental revenue growth results from an integrated technology strategy
Use this benchmark report as the starting point to inform your MarTech stack integration strategy.
About Aberdeen Group
Since 1988, Aberdeen Group has published research that helps businesses worldwide improve their performance. Our analysts derive fact-based, vendor-agnostic insights from a proprietary analytical framework, which identifies Best-in-Class organizations from primary research conducted with industry practitioners. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision-making and improve business strategy. Aberdeen Group is headquartered in Waltham, MA.
We believe that any business professional should be able to easily connect their entire cloud software stack and automate complex processes in order to scale their growth.