Marketing teams are taking control of an ever expanding technology landscape. Discover key trends and technology best practices from 230+ marketers, including new insights into managing multiple marketing activities simultaneously, new insights into technology buying decisions and their impact on the bottom line, and actual incremental revenue growth as a result of taking an integrated technology strategy.
How to juggle dozens of marketing activities by multiple team members and initiatives
The correlation between integrated technology solutions and efficient workflows
The shift in who is driving technology buying decisions
How much incremental revenue growth results from an integrated technology strategy
Use this benchmark report as the starting point to inform your MarTech stack integration strategy.
Since 1988, Aberdeen Group has published research that helps businesses worldwide improve their performance. Our analysts derive fact-based, vendor-agnostic insights from a proprietary analytical framework, which identifies Best-in-Class organizations from primary research conducted with industry practitioners. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision-making and improve business strategy. Aberdeen Group is headquartered in Waltham, MA.