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An IFTTT alternative that’s designed for real business automation

Automate more with an easy-to-use platform that’s way more flexible, powerful, and scalable

Graduate to a solution that’s built to automate business, the Tray Platform. Easy to use for business users, powerful for developers, and completely flexible—for no-limits automation.

More flexibility. More power. Built for business automation.

  • Intuitive, low-code workflow builder provides total flexibility

  • Automation power scales up across teams, data, and use-cases

  • Support, service, and security that’s built for business

Real flexibility that enables you to automate more

More visual. Go beyond simple IFTTTs—the Tray Platform enables multiple steps, loops, conditionals, branching, nesting, and much more.

More functionality. Run any number of actions from a single trigger. And get built-in helpers that make automating complexity, simple.

More business triggers. Launch workflows from any event like emails, forms, apps, webhook, and databases.

Built for you to scale automation everywhere

More collaborative. The Tray Platform lets you build, share, manage, edit, and redo/undo changes, all securely as a team.

More error-handling. Design workflows that branch, continue or stop on any error, and get a complete audit trail and debugging.

More data power. Run real-time data flows, or copy data in bulk to your data warehouse while transforming, and mapping custom fields.

Support, service, and connectivity that’s designed for business automation

Access real live support, when you need it. Get help by Tray Platform experts, by phone, email, or in-app to troubleshoot any issue, fast.

Reduce the risk with SOC 2 Type 2, GDPR and HIPAA compliance. Enterprise security, availability, confidentiality, and privacy are all built into the Tray Platform.

Connect to your stack with confidence. Complete library of apps, databases, tools, connectivity via HTTP, REST, SOAP, or GraphQL APIs, all included.

Automation + integration platform for your team



Connect to anything

Access every endpoint

Automate any event



Visual and intuitive UX

Clicks-or-code automation

Collaborative development



Logical operators

Advanced capabilities

Real-time logs



Logical operators

Advanced capabilities

Real-time logs




Built-in 2FA + full encryption

Role-based access

The Tray Platform gives us speed, agility, visibility, and cost savings. And better yet, it lets us be proactive with our marketing in a way that we couldn’t before. It has become a core part of our marketing infrastructure.

Learn more >
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Enterprises and rapidly growing firms trust the Tray Platform

Learn about our customers and how they use our easy drag-and-drop interface to build their dream automations.

  • AdRoll trusts with their workflows
  • Copper trusts with their automation
  • DigitalOcean recommends as a partner and customer
  • Invision is a happy customer of
  • Forbes marketing department depends on
  • Udemy use to eliminate redundant tasks
  • Outreach uses to integrate and automate their cloud stack
Meet more automated organizations >


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