Easily personalize the customer experience across every step
Drive more customer value faster with flexible low-code integration and automation that puts retail banking marketers in control. Build automated, personalized campaigns based on every step in the customer journey. Create high-performing cross-sell and up-sell promotions that deliver targeted financial offers automatically. Trigger customer email outreach based on any interaction across any channel—without developer resources. Intuitive integration makes it simple to tap into any customer, marketing, or banking data across any app or database, and turn it into automated workflows.
Deliver digital banking transformation faster
Build any financial services automation at 10X velocity by securely tapping into any API across banking, trading systems, customer, or homegrown applications. Drive more engaging, streamlined employee processes. Connect HR, benefits, and payroll apps with workflows that accelerate onboarding, offboarding, and change management. Quickly tap into APIs for digital payments, mobile apps, virtual currencies to innovate banking services. Do it all quickly and independently.
Unlock the value of open banking with instant API integration
APIs are at the center of open banking. They help streamline lending and business loans, enable new payment methods through PSD2, and unlock consumer banking, transaction, and other financial data, across banks and other financial institutions. The Tray Platform permits business users and technologists to quickly and securely connect to any REST, SOAP, or GraphQL API across investment, insurance, trading, banking services, and risk management apps, with low-code ease. Instantly access any API and authenticate in just a few clicks to build flexible workflows that connect any process, using any data source.
Fast-track analytics initiatives from banking to insurance with data integration
Quickly populate any cloud data warehouse from any source to analyze loan, credit risk, SBA PPP lending, customer profitability, customer service, and churn, at lightning speed to fuel any analytics tool. The Tray Platform includes intuitive ETL and data prep functionality to map, transform, and aggregate any financial services data, sans tapped out technical resources. Paired with a modern serverless architecture, institutions can elastically process billions of transactional records on-demand, with no provisioning required.
Integration with advanced cybersecurity and resilience built into the core
Cybersecurity is top of mind with CISOs and cyber-risk leaders. The Tray Platform includes the utmost security as standard with SOC 2 Type 2 compliance, encryption of all data, authentication, and tokens. Two-factor authentication, advanced session management, and flexible log data retention further elevate trust and security. Completely compliant with the California Consumer Privacy Act (CCPA) and GDPR, the Tray Platform meets enterprise-grade data privacy requirements.