What Are Webhooks? (For Non-Technical People)

Learn how to use webhooks to speed up operations and drive revenue.

What are Webhooks? (For Non-Technical People)

Webhooks ferry messages over the Internet that can quickly start or continue web-based processes. When used properly, webhooks can help you capture lead data more accurately and make revenue operations run faster. With webhooks and Tray.io, you no longer have to wait for dev resources to get the integrations that you've always dreamed of.

What’s in the guide?

  • Chapter 1: What are webhooks?

  • Chapter 2: What are HTTP POSTs?

  • Chapter 3: Real-world example: CRMs

  • Chapter 4: Beyond CRMs

  • Chapter 5: Advanced example: sales

  • Chapter 6: Takeaways

What you’ll learn:

  • Webhooks, callbacks, HTTP POSTs

  • Real-world use cases: CRM, sales enrichment, and more

  • How non-engineers can: Integrate webhooks into your stack or build automated workflows

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