The State of Marketing Technology: Controlling the Chaos

Learn how best-in-class marketers use technology to win

The State of Marketing Technology


Marketing teams are taking control of an ever expanding technology landscape. Discover key trends and technology best practices from 230+ marketers, including new insights into managing multiple marketing activities simultaneously, new insights into technology buying decisions and their impact on the bottom line, and actual incremental revenue growth as a result of taking an integrated technology strategy.

What’s in the guide?

  • How to juggle dozens of marketing activities by multiple team members and initiatives

  • The correlation between integrated technology solutions and efficient workflows

  • The shift in who is driving technology buying decisions

  • How much incremental revenue growth results from an integrated technology strategy

About Aberdeen Group

Since 1988, Aberdeen Group has published research that helps businesses worldwide improve their performance. Our analysts derive fact-based, vendor-agnostic insights from a proprietary analytical framework, which identifies Best-in-Class organizations from primary research conducted with industry practitioners. The resulting research content is used by hundreds of thousands of business professionals to drive smarter decision-making and improve business strategy. Aberdeen Group is headquartered in Waltham, MA.

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