Export leads from a CSV file to Pardot
This is a 'Workflow' template which means that it is a single standalone workflow.
Some workflow templates can be modified to work with other workflow templates - e.g. to convert a data sync between two services from uni-directional to bi-directional
The purpose of this workflow is to capture leads from a CSV file and use these to create and update persons in Pardot.
This workflow is fired every time a CSV file is uploaded onto a Tray Form:
To implement this workflow, you will need the following:
API credentials for Pardot.
A CSV file with the correct column setup. You can use this template to set up your CSV file.
Click 'Use Template' to deploy the template in your chosen Workspace.
Then take the following steps to configure the workflow and start submitting leads for processing:
The workflow will then start the process of pulling the leads into Pardot.
Key workflow stepsCopy
The following diagram gives a simplified breakdown of the key steps in the workflow:
This Object Helpers step transforms the CSV column headers into a standard object with fields in the following format:
First Name --> first_name
Last Name --> last_name
Lead Source --> lead_source
For each lead we will then have a simple object which can be easily accessed by later Pardot steps using jsonpaths such as
The lead’s email address is validated for the appropriate email@example.com format:
Create / Update ProspectsCopy
A search is made for an existing prospect in Pardot using the lead’s email address as the unique identifier.
If a Pardot prospect does exist, the prospect record is updated.
If a Pardot prospect does not exist, a new prospect record is created.