Artisan SVG > Webhook (webhook)
Artisan IMG > HubSpot (hubspot)

Export leads from a Webhook to HubSpot


This is a 'Workflow' template which means that it is a single standalone workflow.

Some workflow templates can be modified to work with other workflow templates - e.g. to convert a data sync between two services from uni-directional to bi-directional


The purpose of this workflow is to capture leads from a Webhook and use these to create and update your contacts in HubSpot.

This workflow is fired every time your Webhook is triggered:


To implement this workflow, you will need the following:

  • API credentials for your chosen integrated service and HubSpot

Getting Live

Click Use Template button to deploy the template in your chosen Workspace.

Then take the following steps to configure the workflow and start submitting leads for processing:

The workflow will then start the process of pulling the leads into HubSpot.

End Result

Key workflow steps

The following diagram gives a simplified breakdown of the key steps in the workflow:


This Object Helpers step transforms the Webhook data into a standard object with fields in the following format:

First Name --> first_name

Last Name --> last_name

Lead Source --> lead_source


Note that the actual value for Lead Source ('PAID_SOCIAL' etc.) is mapped according to the data mapping section above.

For each lead we will then have a simple object which can be easily accessed by later HubSpot steps using jsonpaths such as $.steps.object-helpers-1.result.first_name:

PLEASE NOTE: When you use the Lead Ads Testing Tool many of the expected fields will return empty. When you create your own Leads Ads Form simply include more relevant values and the workflow will function as expected.

Validate Email

The lead’s email address is validated for the appropriate format.

Create / Update contacts

A search is made for an existing contact in HubSpot using the lead’s email address as the unique identifier.

If a HubSpot contact exists, update the contact record..

If a HubSpot contact does not exist, create a new contact record.

Updating UTMs

For simplicity this template adds the UTM information into the HubSpot 'message' field for each contact (rather than using HubSpot custom fields).

utm_campaign, utm_medium and utm_source are all picked up from the standardized object: