Connectors / Service / Pardot

Pardot B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals. (updated: 1614949671356)

Pardot

Pardot is a lead marketing automation system.

Overview

Pardot is a lead marketing automation system that allows you to reach potential clients through a number of means.

Authentication

Users are required to Enable Salesforce SSO for their Pardot accounts. User should also reconfigure any workflows which are currently using Pardot (or Pardot V3) connectors with the latest connector version.

When using the Pardot connector, the first thing you will need to do is go to your Tray.io account page and select the workflow you wish to work on. Once in the workflow builder itself, search and drag the Pardot connector from the connectors panel (on the left-hand side) onto your workflow.

With the new Pardot connector step highlighted, in the properties panel on the right, click on the Authenticate tab followed by 'Add new authentication' (located under the 'Authentication' field).

pardot-auth

This will result in a Tray.io authentication pop-up window. The first page will ask you to name your authentication and state which type of authentication you wish to create ('Organization' or 'Personal').

As you can see, the next page asks you for your 'Username', 'Password', 'Security token', and 'Business Unit ID' credentials. The 'Username' and 'Password' used here must be for a Salesforce SSO-enabled Pardot account.

pardot-auth-popups

PLEASE NOTE: The 'Security Token' is sent to you via email when you first set up your SSO account. If you are having difficulties finding your Security Token, please refer to the Salesforce guide for more details.

To get the Pardot 'Business Unit ID', head to the Salesforce UI and navigate to 'Setup' -> 'Pardot Account Setup'. You will find the 'Business Unit ID' in the Quick Find box. It begins with "0Uv" and is 18 characters long.

If you cannot access the Pardot Account Setup information, ask your Salesforce Administrator to provide you with the Pardot Business Unit ID.

pardot-auth-step-1

Once you have added these fields to your Tray.io authentication pop-up window, click on the 'Create authentication' button.

pardot-completed-auth

Go back to your settings authentication field (within the workflow builder properties panel), and select the recently added authentication from the dropdown options now available.

Your connector authentication setup should now be complete.

Notes on operations usage

Pardot vs Pardot v3

Some users may be aware that there are in fact 2 versions of the Pardot connector.

pardot-versions

We encourage all users to utilise the main Pardot connector where possible.

The Pardot connector uses version 4 of the Pardot API and is well supported.

The Pardot v3 connector uses version 3 of the Pardot API. It was created for specific development purposes, as there are a few nuance situations where using version 3 of the Pardot API is necessary.

For more info please follow this link about the Pardot API versions available for more details.

BEST PRACTICES: Whenever you do decide to create your own workflow, please make sure you take a look at our managing data best practices guide.

All Operations

Latest version:

9.1

Batch create prospects

Create up to 50 prospects at a time. Every prospect must have an email address.

Batch update prospects

Update up to 50 prospects at a time. Each prospect must be identified by an ID or CRM FID.

Batch upsert prospects

Upsert (create/update) up to 50 prospects at a time. If the request includes an email address but no ID or CRM FID, a prospect will be created with the email address.

Create custom field

Create custom fields for prospects.

Create list

Create a new Pardot list.

Create prospect

Create a new Pardot prospect.

Get prospect by ID

Get a Pardot prospect by ID.

Get prospect by email

Get a Pardot prospect by their email address.

Get tag

Get tag information by tag ID.

Get visitor

Get a visitor with a given ID.

List campaigns

List the available Pardot campaigns.

List campaigns DDL

List custom and static fields DDL

List custom fields

List all custom fields. The maximum number of results that can be returned with each request is 200.

List custom fields DDL

List lists

List the available Pardot lists.

List lists DDL

List prospect accounts

List the prospect accounts.

List prospect accounts DDL

List prospects

Query for a list of Pardot prospects.

List tags

List all tags.

List tags DDL

List visitors

List the available Pardot visitors.

Update prospect by ID

Update a Pardot prospect by ID.