NetSuite-icon-color

NetSuite

SAPERP-icon-color

SAP ERP

Infor-icon-color

Infor

SAP-1

SAP S/4Hana

Salesforce-icon-color

Salesforce

MicrosoftPowerBI-icon-color

Microsoft Power BI

Asana-icon-color

Asana

Microsoft Teams

Microsoft Dynamics 365 - Icon

Microsoft Dynamics 365

HubSpot-icon-color

HubSpot

Microsoft Sharepoint

We have to use this b/c they don't want us using their logo

ADP Generic

ADP Workforce Now

GoogleSheets-icon-color

Google Sheets

ServiceNow - Icon

ServiceNow

SalesforcePardot-icon-color

Salesforce Pardot

AzureActive-icon-color

Azure Active Directory

Shopify-icon-color

Shopify

Google Drive - Icon

Google Drive

Firebase-icon-color

Firebase

Slack-icon-color

Slack

weekly-group-demo 2x

Tray Platform group demo every other Thursday at 10am PT

MongoDB-Logo

How to integrate MongoDB

postgresql-logo

How to integrate PostgresSQL

aws redshift

How to integrate Amazon Redshift

flow-data-between-csv-and-your-stack-with-csv-processor blog post cover image

flow-data-between-csv-and-your-stack-with-csv-processor

Learn How to Automate Your CSV and Flat File Management

chartio-color-logo

Chartio offers cloud-based data exploration simple enough for anyone.

Connector Department - Developers - Cards

niels-fogt-headshot-color

New Relic - Full

New Relic - Customer Story Quote

White New Relic Logo

Developers

Unit4

ERP Systems

Connectors

All 400+ connectors

AWSS3

AWS S3

Zendesk-icon-color

Zendesk

Gmail - Icon

Gmail

Zoom

Facebook - Icon

Facebook

Office365

Microsoft Office 365

Jira

Snowflake-icon-color

Snowflake

Marketo-icon-color

Marketo

Airtable-icon-color

Airtable

Solutions

Customer Stories

Gartner Feature

Log in

Get Started

Navbar links

Award - Best Meets Reqs Winter 2021

Awards - G2 Best Results Winter 2021

G2 - Users Most Likely To Recommend Winter 2021

Awards - G2 Users Most Likely To Recommend Winter 2021

G2 - High Performer Mid-Market Winter 2021

Awards - G2 High Performer Mid-Market Winter 2021

Awards - G2 High Performer Winter 2021

Awards - Leader Mid-Market Winter 2021

Awards - Leader Winter 2021

G2 - Momentum Leader API Mangement Winter 2021

Awards - G2 Momentum Leader API Mangement Winter 2021

Awards - G2 Momentum Leader iPaaS Winter 2021

Tray.io is the leader in low-code automation

Scaling Integration for Modern Workloads

3 Keys for Scaling Modern Workloads

3 Keys for Scaling Modern Integration Demands

Integrates Clearbit and BuiltWith with Salesforce to continually enrich 650,000 opportunities

AdRoll integrates disparate lead data to target the best opportunities

Brendon Ritz - Marketing Operations Lead

AdRoll Success Story

AdRoll is a leading performance marketing platform with over 35,000 clients worldwide.

AdRoll Case Study

Resources

Select the type of demo you’d like

Get a Demo (Gray blue - 1285)

AdRoll case study for Tray.io

Learn how to drive more conversions, faster with automation

How to Automate the Entire Lead Lifecycle

About Tray

Automate the Entire Lead Lifecycle Guide

Automate the entire lead lifecycle

apis-the-most-powerful-tools-you-didnt-know-you-had blog post cover image

apis-the-most-powerful-tools-you-didnt-know-you-had

APIs: The most powerful tools you didn't know you had

zendesk-color-logo

Together, Zendesk + Tray.io close the gap between customer support, sales and the rest of the company.

Your Product: Tray Embedded

Embedded Demo Form and Pricing

Embedded Overview Hero

Solve for integration needs with Tray Embedded

Tray Embedded Intro

Tray Embedded

Embedded - Customer Logos

Increase your integration breadth while decreasing development time with the Tray.io Embedded Platform. Tray.io provides product combinations to meet your teams’ needs and conserve valuable engineering resources across research, building, and maintenance cycles. 

Embedded Product Overview

Increase ROI, Decrease Dev

Embedded - Product Cards

Embedded Integrations CTA

Now, more than ever, customer integration availability is a key differentiator in B2B SaaS. The average business uses almost [2,000](https://www.mcafee.com/enterprise/en-us/security-awareness/cloud/what-is-saas.html) different applications across its tech stack, meaning that virtually all of your customers stand to benefit from pre-built integrations. 

Still, many product teams lack the resources to reliably launch new customer integrations while maintaining an ambitious product roadmap full of other mission-critical features. As a result, the same teams who would be focused on building and maintaining a best-in-class product get pulled sideways. In other words, services, implementations, and integrations teams often assume the responsibility of deploying integrations to fulfill customer requests...rather than making sure they’re building a world-class product. As a result, companies deliver an experience that is disjointed, delayed, and ultimately disappointing, since services teams don’t know how much support they can expect from product.  

As a services leader, you might’ve already experienced the ravenous demand for new integrations from your customers and partners firsthand. But did you know that new integration solutions can empower you to deliver rapid integrations that reduce churn, drive retention, and boost recurring revenue, all without burdening your product team? In this post, we’ll share five reasons why you should consider investing in an integration platform that makes your products stickier and your customers happier.

![BLOG - 01-XX-20 Future of Work for Execs - 04](//images.ctfassets.net/wqwerb01q4v1/4yYbjUs5S0h1OP6tBWIJsw/b8455ef6b5ba64488659d122eef1e7e1/BLOG_-_01-XX-20_Future_of_Work_for_Execs_-_04.png)
*The average number of SaaS applications in the modern business. Source: McAfee*

### __1. Customer integrations can reduce churn__
Companies that have an integration offering retain customers at a higher rate. 

[Typeform](https://tray.io/customers/story/typeform), an innovative B2B SaaS vendor and Tray.io customer, completed a churn analysis and found that customers with at least two active integrations had a 14% higher retention rate. Remarkably, the firm’s retention rate rose 36% among customers that had five or more active integrations. 

### __2. Hand-coding integrations is resource-intensive and not scalable__
The ROI of hand-coded integrations drops dramatically when you must rely on your team to manage them all on their own. 

Hand-coding integrations is a slow, resource-intensive process that can take large engineering squads months to launch. You’ll also need services talent with the technical expertise to build integrations from scratch. Team members with such rare talents are hard to find and expensive to hire.

### __3. Integrations are challenging to maintain, scale, and secure over time__
The most expensive part of an integration is long-term maintenance and management. Implementation is often the easy part. However, it’s common among organizations that are new to customer integrations to ignore the long-term strain on resources of keeping up-to-date with third-party API updates, bug fixes, feature requests, infrastructure management, compliance, and security audits.

### __4. You don’t want to be over-reliant on other teams to meet customer needs__
Even when the economy is booming, smart companies understand that retention can be an avenue for growth. Research suggests that simply renewing existing customers can be [7x](https://www.forentrepreneurs.com/2017-saas-survey-infographic/) more economical than acquiring new ones. In challenging economies, services teams feel the pressure to prevent customer churn wherever possible. 

Now is the perfect time to take the reins on integration. You have the mandate from leadership to find creative solutions. You can also take the pressure off of your engineers, so they can focus on making core product enhancements. In the long run, you will have greater autonomy to solve your customers' problems without relying on developers. 

![How to Grow Customer Accounts by Automatically Detecting Strategic Upsell Opportunities and Renewals 1](//images.ctfassets.net/wqwerb01q4v1/3U9LJMBxoJydv0DdQcYvJF/7dd4424a2f5e13aa9719fe8e2a6c48eb/How_to_Grow_Customer_Accounts_by_Automatically_Detecting_Strategic_Upsell_Opportunities_and_Renewals_1.png)
*Renewing existing customers can be 7x more economical than acquiring new ones. Source: forEntrepreneurs*

### __5. Integrations increase upsell opportunities__
Not only is there a correlation between integrations and higher retention rates, but integrations also have a positive relationship with recurring revenue. When Typeform looked at the same cohort of customers, the company found that customers with two or more integrations had a 13.5% higher monthly revenue rate (MRR) on average. The average MRR jumped 35% among customers with five or more active integrations.

### __Takeaways__
We live in an economic climate where churn can be catastrophic for companies. Business leaders need to invest in solutions that keep retention rates healthy. And chances are, your integrations play a significant role in your customers’ satisfaction. As a services team, you can rise to the occasion by investing in an integration solution that will have a lasting impact on your businesses’ revenue and efficiency.

[Tray Integration Manager](https://tray.io/products/embedded/integration-manager) is a solution designed to help services experts build, manage, and maintain third-party integrations for their customers at scale. Our highly intuitive low-code visual workflow builder enables technical minded-professionals to build complex integrations like a seasoned integration developer. Tray Integration Manager comes with [pre-built](https://tray.io/connectors) connectors to all the popular B2B SaaS apps your customers need and logic-based helpers designed to abstract away much of the traditional burden of building integrations.

Services teams are using Tray Integration Manager today to deploy powerful integrations directly to their customers as pre-packaged solutions. Want to learn more? [Sign up for a 1:1 demo](https://tray.io/products/embedded/integration-manager) to see how you can deliver customer integrations faster, incredibly efficiently, and at any scale.  


Five reasons why services teams need an integration solution

Embedded Integrations

Integrations drive 248% ROI

Typeform - Kabir Mathur

Embedded Security CTA

Trust

Privacy

Embedded - Security and Compliance

Embedded - Scalability Hero

Embedded - Customers Ellipse

Embedded Robust Integrations

Embedded Overview - Guide Promo

 Learn why integrations boost CSAT, improve win rates, and reduce churn.

Embedded Integration Platform

Almost there...

Embedded guide | Form

Tray Embedded FAQs

Embedded Pricing - Resources

Embedded - Overview

Which Product is right for me?

Your Product: Tray Platform

Trial & demo forms CTA

Platform Hero

Tray.io is the automation platform for organizations with robust workflow and integration features

tray-automated-organization

Tray Automation Platform

Workflow-builder Rt@2x

Sophisticated, powerful and fast

tray-control-your-data-21-9@2x

Gain flexibility to make anything possible

The Tray Platform has the flexibility to integrate the data and the fields that we needed. Whatever we ask seems possible.

With the Tray platform you can connect any web service

tray-connect-web-services

Grab the most data from any service with ease.

Make a deep connection with any web service

Before you integrate, you must authenticate. Get secure access fast.

What’s your first move?  Authenticate securely, quickly.

The Tray Platform triggers “listen” for events in your apps, then create workflow automations.


Automate any event

With Tray's drag and drop editor you can connect your cloud stack easily

tray-drag-drop

Easy for citizen automators

Tray.io provides me the ability to work independently, without requiring dev resources.

The Tray Platform is designed to be easy enough for team members to build with clicks-or-code.

Easy, intuitive interface

Transform data between software with ease with these helpful operations.

Automatically format data with useful helpers

Integrations are business critical. That’s why we’re there right alongside you. We’ll help you get up and running, answer questions, provide tips and do almost anything to grow your success.

Expert support, documentation, and training at your fingertips

Easy. Intuitive. Amazing.

Easy. Intuitive. Amazing.  See Tray.io in action.

Tray's platform is built for enterprise and scalable for growing businesses 

tray-automate-data

Powerful enough for enterprise

Udemy - Sean Passanisi

Tray Embedded enables teams to scale and increase retention

Tray Embedded Teams

Build complex multi-step, multi-app workflows with powerful conditional logic.


Re-invent processes with flexible logical operators

Get the clicks-or-code functionality that your friends in dev or IT will appreciate.

Dev friendly capabilities

Processes with Tray connections (Left)

Processes with Tray connections (Right)

Your dev team will thank you.

Tray for enterprise; the only platform to automate and integrate with

tray-platform-for-your-data

Scalable for mission-critical processes

Automation Platform

Business professionals that want to integrate %connector% with the software tools that they use every day love that the Tray Platform gives them the power to sync all data, connect deeply into apps, and configure flexible workflows with clicks-or-code.

%connector% integrations couldn’t be easier with the Tray Platform’s robust %connector% connector, which connects any services without the need for separate integration tools.

Integrate %connector% with any SaaS application or service using the Tray Platform’s universal connectors. Quickly configure them to connect to any API, database, webhook, and more.

%connector% integration + automation

Unit4 integration + automation

Integrate Unit4 with any SaaS application or service using the Tray Platform’s universal connectors. Quickly configure them to connect to any API, database, webhook, and more.

Popular Unit4 integrations

Which Product is right for me?

Your Product: Tray Embedded

Empower your teams to build integrations for every customer

Unit4 Connector Details

Tray.io is the leader in low-code automation

Popular ERP Systems Connectors

Make anything happen See Tray.io in action

Transforming over 47,000+ organizations

The Tray Platform is...

Flexible

Easy

Powerful

Scalable

Trusted

Get a Demo